Are you ready to start or grow your surface design business? You won’t want to miss our third annual Surface Design Symposium, presented in partnership with Craft Industry Alliance!
Wherever you are in your surface design journey, these two days of virtual workshops and inspiring discussions with industry pros are sure to prepare you to take the next step.
This virtual event took place on October 5-6, 2023. In case you missed it, you can watch all recordings from the event below! Curious what helpful links were shared in the chat during each session? We’ve compiled a resource list for you here.
Explore Each Session
Keynote Speaker
Mable Tan
Mable Tan is a surface designer based in Melbourne, Australia. She loves devoting her passion towards creating pretty things that bring joy and happiness to people. She feels that it is her duty as an artist to do so—in fact, some may say it’s her superpower. Her work has been seen in Target Australia, Spotlight, RICE, Urban Outfitters and Lucy & Yak as well as featured on websites (Oh Joy!) and in magazines (Mantra, Flow, Origin). Mable is also passionate about sharing her knowledge and experience about surface design with her community and helping the next generation of surface designers thrive. She organizes Masterclasses with industry experts and has a free art licensing Facebook group.
Join us for this engaging session where Mable will share her journey and inspire you along the way.
DESIGN WORKSHOPS
Design Workshop: Photoshop Shortcuts
Sarah Watts
Sarah Watts is an art licensor, Adobe® Photoshop® artist and online art educator. She also designs quilting fabric for Ruby Star Society. Over the years Sarah has worked with 35+ companies across fashion, literary, stationery and gift industries with brands like Target, Hallmark and Penguin Books. Hundreds of students have learned advanced art skills in her flagship course From Paint to Pattern and through her sketchbook membership, Sketchbook Squad. Sarah also loves to make people laugh and is currently taking improv classes.
Adobe Photoshop is a powerful program with the ability to preserve the textures of your hand drawn, painted and printed artwork. It provides endless options for editing your work, but where do you start? Join us to learn how you can clean up and enhance existing artwork and create a successful repeating pattern with techniques that utilize a variety of tools within Photoshop.
Key highlights of the workshop will include:
• Clean up original artwork with time saving tips and tricks.
• Enhance your designs with Photoshop tools.
• Use Photoshop Pattern Preview to make a successful repeating pattern.
To follow along with this workshop, please have Photoshop already downloaded and open. Don’t have Photoshop? Check out their 7-day free trial.
Hosted by Abby Glassenberg, Co-founder and President, Craft Industry Alliance
Design Workshop: Procreate as a Digital Sketchbook
Natalie Brown
Meet Natalie, the artist behind Threeologie, a thriving handlettering + design studio. With a wealth of business experience, she’s your trusted expert. Natalie’s portfolio includes collaborations with Facebook, Disney and Rihanna. Join her to turn your art into a thriving business!
Explore how Procreate can help transform your creative process. From brainstorming to sketching, this hands-on workshop will equip you with the skills to turn your iPad into a versatile digital sketchbook that will enhance creativity, offer greater flexibility, and streamline your artistic process.
Key highlights of the workshop will include:
• Master Procreate tools for sketching, drawing, and planning.
• Streamline your process with time-saving tips and techniques.
• Add depth and dimension to your work with brushes, textures, and effects.
Whether you’re an artist, designer or simply looking to enhance your digital sketching skills, join us as we discover the power of Procreate.
For this workshop, please have ready your charged iPad with Procreate installed and an Apple Pencil paired with your iPad.
Hosted by Jessie Katz Greenberg, Spoonflower’s Artist Community Manager
PANEL DISCUSSIONS
The Latest Trends in Surface Design and How to Spot Trends in Your Own Research
Jeanetta is a designer, illustrator and artist mentor with 20+ years of design experience. She specializes in surface pattern design, lettering and illustration in a signature style of bold colors, patterns and textures. She creates art for clients such as the New York Times, Target, Michaels, Facebook and Pantone and mentors artists, facilitating their artistic growth and career.
Jackie Tahara of UnBlink Studio lives and works in beautiful Victoria, British Columbia, Canada, where she is happily surrounded by mountains, forests, beaches and the Pacific Ocean. She creates eye-catching designs and illustrations for fabric, wallpaper, home decor, apparel, tech accessories, stationery and wall art and loves working with collaborators worldwide.
Elizabeth is a surface pattern designer with 20 years in the industry. Her work is regularly featured in major retailers like Target, Michaels and Walmart and she licenses with over 30 partners. She uses her experience to teach beginner surface pattern designers how to move past overwhelm and obstacles to create a profitable creative business.
Renee is a full-time creative director, enthusiastic trend hunter, and a pretty competent crafter. She has 20 years experience in the design, stationery and consumer goods spaces. She makes her home in Cleveland, Ohio, where she enjoys biking along the lakeshore and pretending to learn how to play the guitar.
Join us for an inspiring and informative panel discussion as we do a deep dive into the captivating world of color and design trends shaping the industry of surface design in 2023 and beyond. Our expert panel of industry insiders and trend forecasters will share the most influential trends and discuss how you can spot trends on your own to stay one step ahead of the curve.
Whether you’re a seasoned professional or just starting your journey, this session will provide you with insights and inspiration to elevate your work.
Key highlights of this session will include:
• Trend Forecasting: Learn to spot evergreen and seasonal trends early and how that can inform your design process.
• Emerging Color Trends and Design Motifs: Explore the colors and design motifs that are driving the industry forward and find out how to infuse them into your work.
• Market Insights: Gain a competitive edge by staying ahead of market trends and learn how to tailor your designs to meet the ever-evolving demands of clients and consumers.
• Expert Tips and Strategies: Hear from seasoned professionals on their creative processes, workflow and strategies for staying inspired and innovative.
Don’t miss out on this opportunity to revitalize your creativity and gain valuable insights into the future of color and design trends.
Moderated by Jessie Katz Greenberg, Spoonflower’s Artist Community Manager
Exploring AI: What Artists and Designers Need to Know
Jaime is a self-taught artist who creates abstract drawings, paintings, mixed media works and more. In her latest digital works, she uses her background in music making and audio synthesis to explore collaborations with both AI and visual programming software in a creative process in which her own original artwork becomes the canvas. Jaime founded Design-Milk.com in 2006 and grew the brand to over 1M readers worldwide. Her creative consultancy, Unsquare, focuses on coaching startup Founders.
Stephen has over 15 years of experience leading new initiatives in companies like JOANN, Walmart, Goodyear and more. He’s led functional areas like business development, marketing, continuous improvement, procurement, and more. Stephen is currently the CEO of TRY Al and is focused on helping businesses and organizations create and implement strategies around Al.
For over 20 Years Attorney Tammy L. Browning-Smith, JD, LL.M has dedicated her legal practice to those who create and innovate. She’s worked with clients of all sizes to secure their intellectual property assets, while also advising on issues relating to the Americans with Disability Act and the Creative Arts. Her newest policy initiatives center around artificial intelligence and its use in the creative and disability communities. Tammy currently serves as the Co-Chairperson for the American Bar Association – US Copyright Office Committee and an appointed member of the Artificial Intelligence Committee. She currently serves as General Counsel for Magnolia Pearl, a leading fashion label.
Artificial Intelligence (AI) has become a transformative force in the world of art and design, offering unprecedented opportunities for creativity, efficiency and innovation. However, with these exciting possibilities come important considerations that artists and designers must navigate. Join us for a thought-provoking conversation where we delve into the pros and cons of integrating AI into your creative process and explore what you need to be aware of as you move forward in this dynamic landscape.
Key highlights of this session will include:
• Consideration of the positive contributions of AI including ways it can amplify your creativity, streamline repetitive tasks and push the boundaries of your artistic expression opening up new avenues for exploration.
• A look at the ethical dilemmas presented by AI including data privacy, intellectual property rights, bias and the impact on the job market for artists and designers.
• The opportunity to hear from industry experts who have experience in leveraging AI for creative purposes, as they share their perspectives on the evolving role of AI in the art and design world.
Note: All information shared during the Surface Design Symposium is for educational purposes only and is not legal advice.
Moderated by Abby Glassenberg, Co-founder and President, Craft Industry Alliance
Grow Your Surface Design Business in Collaboration with Interior Designers
Shelly holds a Bachelor of Science in Interior Design from Colorado State University. She is an avid animal lover, especially horses and dogs, which show up as subjects in her work often. In 2022, Shelly took the leap of faith and pivoted from running her interior design studio to focusing on Spoonflower work full time, and hasn’t looked back!
Ebony believes that one’s personal style should seamlessly extend to their living space. Her goal is to provide fashion-forward home design services that enhance the lifestyle of her clients. As the Principal Designer of The Vogue Room LLC, Ebony’s unique blend of tech-savviness and innate sense of style set her apart as a dynamic force in the industry. She also formed The Vogue Room Foundation, a 501(c)(3) non-profit which aims to provide functional and well-designed dorm room spaces for first-generation minority college students.
As a D1 college athlete, Kim always knew she’d bring drive and determination to her work… she just didn’t know what type of work that might be until she declared an interior design major and never looked back. She started Kim Armstrong Design in 2003 and today is recognized worldwide as an award-winning designer with work featured in magazines such as Cottage Journal, Better Homes and Garden and House Beautiful.
Are you a surface design artist looking to expand your horizons and elevate your business? Join us for this panel discussion where we’ll explore the power of collaboration between surface design artists and interior designers. We’ll uncover the strategies and insights you need to forge successful partnerships that not only enhance your creative work but also open doors to new opportunities and markets.
Key highlights of this session will include:
• Learn why collaboration between surface design artists and interior designers is a win-win for both parties, and how it can lead to greater exposure and business growth.
• Discover best practices for initiating and nurturing collaborations, including effective communication, setting expectations and building mutually beneficial relationships.
• Gain insights into the unique challenges and opportunities of creating surface patterns and designs tailored specifically for interior spaces, such as wallpapers, textiles and home decor.
Engage with a panel of industry experts as they share their experiences, tips and strategies for thriving in collaborative design ventures.
Moderated by Jessie Katz Greenberg, Spoonflower’s Artist Community Manager
Thankyou everyone for such an amazing series of webinars. I never get to watch them live because I live in Sydney and work in fashon so my life is full on. I really enjoyed this series and learnt so much, it has inspired me to get practising my surface designs and get my Spoonflower shop organised. Thank you to everyone.
Glad to hear you enjoyed it, Hannah! 🙂
Best,
Betsy
Spoonflower
Hi Betsy,
I’ve signed up for the panel discussion today but missed everything that happened yesterday. Is it possible to access the recordings as I didn’t sign up in time? Thank you! 🙂
Hi Bel!
We’ll be updating this post and adding session videos when they are available. When that happens, the title of this post will be updated to reflect that all sessions are available to watch, but the URL will stay the same.
In the meantime, you can watch recorded sessions from the Surface Design Symposia in 2022 and 2021, and check out our design tutorial and business resource posts!
Best,
Betsy
Spoonflower
Will I be able to watch replays although I didn’t register? Some had happened already when I found the seminars…
Kind regards
Hi there!
We’ll be updating this post and adding session videos when we have them. When that happens, the title of this post will be updated to reflect that all sessions are available to watch, but the URL will stay the same.
In the meantime, you can watch recorded sessions from the Surface Design Symposia in 2022 and 2021, and check out our design tutorial and business resource posts!
Best,
Betsy
Spoonflower
Hello, I’m based in Perth, Australia which is 12 hours ahead of Eastern time. IIjust wanted to let you know that I’ve registered for some sessions but won’t be able to attend as I’ll be tucked up in bed, sound asleep! I hope to watch them later once you’ve prepped them for video. I hope that’s OK. Thank you. Anita
Hi Anita!
No worries (and rest is important!), we’ll be sharing the recorded sessions here at this link when they’re available. So heads up that the title of this post will change to reflect that all sessions are available to watch, but the URL will stay the same.
In the meantime, you can watch recorded sessions from the Surface Design Symposia in 2022 and 2021, and check out our design tutorial and business resource posts!
Best,
Betsy
Spoonflower
I am relatively new to surface pattern design. However I have taken classes with Carina Gardner’s Design Suite. I look forward to looking more into the business of design and marketing.
Wonderful, PJ!
Thanks for joining us!
Best,
Betsy
Spoonflower
Not a question – just wanted to share a quick thank you for all Spoonflower does to support artists and makers 🙂
Thanks so much, Christie!
We love supporting our community! 🙂
Best,
Betsy
Spoonflower
Morning, just wondering if you don’t have an option to just register for the whole symposium instead of individual talks?
Hi Berna, and good question!
You’ll need to sign up for each session individually.
Best,
Betsy
Spoonflower
I wish you would take into account the time differences between the coasts…7:30 am is kinda early for our time zone. (Pacific Standard Time) or even Daylight saving time.
Thanks!
Thanks for letting us know, Leslie!
I’ll pass that feedback onto the team.
In case you’d like to sleep in, all sessions will be recorded and posted at this link once they’ve been formatted for video.
Best,
Betsy
Spoonflower
Will there be recordings of these sessions? I’m interested, but cannot make it to some of the sessions.
Hi Becky!
And yes, this post will be updated after the symposium (please note it may take about a week to edit all the videos) with the recorded sessions!
Best,
Betsy
Spoonflower