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By Betsy Greer on December 5, 2023
Curious how you can be a surface pattern designer? Want to learn more about the business side of this creative pursuit? Would you love to hear from pattern designers about how they found their own personal style or about their favorite design programs?
We partnered with the Craft Industry Alliance and invited some very talented surface designers, industry leaders and artists to join us for a full day dedicated to all-things surface design.
The virtual event on August 5, 2020 was a huge success and we are excited to be able to share the recordings of each session below.
Keep reading or click on a session below for more details and for video recording:
Bonnie Christine is a surface pattern designer, educator, and creative entrepreneur. In this session, learn how Bonnie transitioned from a dreamer to a doer, achieving her biggest dream along the way: becoming a surface pattern designer. Sharing her strategies for tackling goals, creating a signature style, and achieving financial stability as an artist, this is the perfect presentation for designers at all stages of their careers.
Moderated by Theresa Rizzuto, Spoonflower’s Director of Social Media
Getting your artwork noticed is key to building a successful career as a surface pattern designer. It’s up to you to market your artwork, creating an audience for your work and showing potential new clients that there’s demand for what you have to offer.
In this session, you’ll hear from four artists who have experience marketing their work successfully. By the end of this 45-minute panel you’ll learn:
Hear four successful artists explain their marketing strategies and come away with actionable ideas for your own business.
Stand Out: How to Market Yourself and Your Work
Liz is an artist, designer, and author. After earning a Master of Fine Arts degree from East Carolina University in 2013, she followed her passion of creating art and teaching classes around the world, online and in person.
Gia is a designer, illustrator, lettering artist and Skillshare Top Teacher. Over her 20 year creative career, she has worked in corporate graphic design, run her own stationery business and now licenses her art to product-based businesses.
Amarilys brings the dynamic vibrancy of watercolor to everyday products. As a surface designer, Amarilys has had the pleasure of seeing her work on a variety of surfaces, from paper to porcelain …and now fabric!
Moderated by Abby Glassenberg, President, Craft Industry Alliance
Licensing can be a great option for growing your surface design business. When you license your artwork to another company, you retain the copyright and the ability to license it again to a company in a different industry. You also earn a percentage of wholesale sales and get paid quarterly. But how do you make it happen? And what do you need to look out for when signing a licensing deal?
In this panel discussion, you’ll learn from the experts. Three artists with years of licensing experience will cover topics including:
Don’t miss this opportunity to hear a broad range of experiences and ask your questions live!
Jeanetta is a Los-Angeles based designer and illustrator. Her multidisciplinary studio specializes in surface design, illustration, lettering and graphic design. Her uplifting artwork uses bold colors, patterns and textures.
Stacie has been creating artwork for brands since 2009. Her illustration business, Gingiber, has products sold in over 800 stores and has licensing deals with major brands. She teaches creatives how to leverage their artwork into careers.
Moderated by Tara Reed, Spoonflower’s Artist Community Manager
Have you ever looked at a piece of art and known immediately who created it? That artist has a well-developed personal style. As a surface designer, you’ll need to be cognizant of design and color trends and you may be given a design brief by your clients. How can you take in this visual information while creating art that’s recognizably yours?
In this session you’ll learn:
Trends, Color Palettes and Developing your Personal Style
Janine is the publisher, editor and designer at UPPERCASE where she publishes content inspired by design, typography, illustration and craft. She has also designed four collections with Windham Fabrics.
Dubbed a “colourful, creative, juggernaut” by UPPERCASE Magazine, Lilla Rogers has been a respected pattern and illustration licensing agent, representing artists from around the world, for over 30 years.
Cat Coquillette is an artist, entrepreneur, and educator. Her company CatCoq’s aesthetic is rooted in an appreciation for culture, travel and the outdoors. She also inspires her students to channel their natural curiosity and reach their full potential.
In this class we’ll be creating a half drop pattern in Procreate. You’ll learn about the benefits of half-drop repeat patterns and I’ll show you my step-by-step methods for making them using only Procreate.
We’ll talk about how to even start a project like this, I’ll share with you some of my illustration tips and tricks and ways to arrange everything and not get lost in the abundance of all the elements. Also, the pattern swatch that we’ll be creating is going to be editable, so we can make adjustments as we go and we’ll be able to recolor it once we finish.
Instructor: Di Ujdi
Di Ujdi is an illustrator and surface pattern designer living in Belgrade, Serbia. As an artist, Di Ujdi is known for stylized illustrations and bold floral patterns. She is proud to be a Skillshare top teacher.
Learn Surface Pattern Design and turn your hand-drawn doodles into repeating patterns in Adobe Illustrator CC.
Instructor: Esther Nariyoshi
Esther Nariyoshi is an Illustrator and Surface Designer based in Michigan. Her art is characterized as whimsical, modern, and elegant. Her artistic point-of-view is influenced by multiple vastly different cultures she has lived in.
Do you sell your designs in the Spoonflower Marketplace or are thinking about joining our growing community of independent artists? In this series, learn how you can promote your work and stand out in a marketplace that’s growing by the minute.Explore More