With so many different types of products out there, it can feel like a daunting task to understand how to create designs that are scaled appropriately. You’re thinking big for large scale statement wallpaper but then you also have to think small if you’re designing for home textiles like cocktails napkins. At the end of your design session, it can be hard to tell which way is up!
Luckily, Spoonflower designer Jeanetta Gonzales is here to share a few simple tricks to help guide you on your way to successful product design. Jeanetta’s designs have been featured on products in stores like Nordstrom, Wayfair and Home Goods and over the years she’s learned how to effectively work with scale. We can’t wait for you to try out her tips.
Scale is important to consider when designing for products. Depending on the item you are creating, the scale of the pattern will:
The surface area an item is placed on helps determine the scale of the pattern. Items such as a duvet cover on a bed, a curtain on a large window and wallpaper in a room have larger surface areas and require patterns in a bigger scale.
Items such as tea towels and dinner napkins cover a smaller surface area such as boxes and a place setting and their patterns have a smaller scale. By comparing a wallpaper swatch and a placemat featuring my design Wildwood Blooms, I will discuss how to keep scale in mind when designing for Spoonflower fabric, wallpaper and home decor.
Wallpaper spans a wide surface area and overall should be on a larger scale than most items. Here are two wallpaper sizes:
The smaller size shows that there are four red flowers going across the top on a 24” wide roll. The larger scale shows that two red flowers would fit across the width of a 24” wide roll. The motifs are significantly larger with more visible detail in the pattern.
As seen here side-by-side, the scale of the pattern can dramatically change the look and tone of the overall design. The smaller scale conveys a look that is more sweet and cute and the larger scale is more graphic and bold. The larger scale would work on a long wall or a larger space where you can see the pattern easily from afar. The smaller pattern would work well in a smaller space like a powder room or a shorter accent wall.
Placemats should be designed on a smaller scale than wallpaper, curtains and bedding. Here the placemat pattern is on a larger scale than the gift wrap.
The pattern is more bold and graphic on the table in this scale. You can see here it could work in a slightly smaller scale (10-20% smaller) as well.
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Looking for even more design resources for finding success on Spoonflower? Don’t miss the Spoonflower Seller Handbook!
About the Guest Author
Jeanetta Gonzales is a Los-Angeles based artist and designer. Her multidisciplinary studio specializes in surface pattern design, apparel design, illustration and graphic design.
Jeanetta finds joy in creating art for her own products and sharing her art through licensing it on apparel, greeting cards and home décor. Jeanetta also provides coaching and accountability to artists bringing out their true self-expression and helping them achieve their business goals.