We are thrilled to bring you our second installment of the Spoonflower Trend Report! Join Tara Reed, Spoonflower’s resident curator and Artist Community Manager, for an insider’s look at the trends on the horizon. From home decor to trending color palettes, this report will be your go-to guide for what’s in store for the first quarter of 2021: January, February, and March.
Meet Tara Reed
Spoonflower’s Resident Curator and Artist Community Manager
I am pleased to announce that I am stepping into a new role as Artist Community Manager. I’ve been with the company for 8 years and have had many different job titles, but this is the one I’m most excited about. It will allow me to put more focus on this amazing artist community and bring you more things like this trend report to help you be successful.
I’m most excited about wallpaper still being a huge product trend! Any time I’m watching a new movie or tv show I am immediately drawn to the wallpaper in the background. It’s popping up everywhere! As a Spoonflower artist you can dream up anything and make it a reality. I find that incredibly inspiring and motivating.
While this report focuses on 2021 trends, we can’t help but celebrate the exciting milestones we experienced this year.
With customer preference toward personal expression and sustainably-produced products growing, Spoonflower’s vast Marketplace of over 1 million unique designs attracted a surge of new customers in Q3, increasing 197% YoY.
The Spoonflower artist community has also continued to show strong momentum with a number of exciting milestones captured:
See more highlights from Q3 and stay tuned for Q4 results!
Save the date for these upcoming holidays and events taking place in the first quarter of 2021.
Shoppers start searching for Easter and spring designs as early as January and searches typically peak in March.
Tara’s Tip: Keep in mind that Easter is April 4th and Ramadan starts April 12th this year. So while they’re technically not in the first quarter, don’t forget to get a jump start on designing fun spring and holiday designs before the end of Q1.
We broke down the most searched-for terms on Spoonflower so you can get a sense of the kinds of designs that are rising in popularity and what new themes have popped up.
Here’s what customers have been searching for most recently:
We have been further improving our search results for relevance and discovery. Our best-selling search algorithm is now focused on ranking designs by sales in the product the customer is searching in (wallpaper, tea towel, pillows, etc.) rather than defaulting to best selling on fabric.
We’ll keep improving based on your feedback and are excited for what 2021 has in store!
On the Rise – Products rapidly gaining in popularity among consumers
Consumers are increasingly seeking responsibly sourced products. Our reusable dinner napkins are a great entry point for adding a sustainable element into your home.
Designs that sell best: Simple motifs and more complex traditional designs in small to medium scale with light-colored backgrounds.
Interiors will be a bigger focus in 2021. Consumers will be drawn to products and spaces that bring joy and reassurance. What’s more comforting than a cozy set of sheets? When thinking about designs, choose hues that create quiet and reassuring spaces that will offer a haven from the outside world.
Designs that sell best: Traditional motifs, florals, and animal designs in varying scales with light or neutral backgrounds.
Spending more time at home is highlighting how essential it is to surround ourselves with products that make us feel good. Throw pillows are a great way for consumers to add some joy to their living rooms without breaking the bank. We have a unique opportunity at Spoonflower to offer designs that nobody else has.
Designs that sell best: Medium to large-scale flora/fauna designs with moody or bright color schemes. Abstract designs with lighter color schemes are also popular.
Tara’s Tip: Keep in mind that we have our new Extra Long Lumbar Throw Pillow available! These have been growing in popularity as bedding decor. Consider revisiting your designs that would be great for bedding—what can you create to coordinate with what you already have?
Wallpaper continues to be a best selling product. Think about any current movies or tv shows that you are watching. Have you noticed that wallpaper is popping up in almost every room scene? It really adds to the mood and atmosphere. I encourage you to dream up wallpaper while watching your favorite movies—take note of the color palettes/textiles.
Now that you know what search terms and products have been trending, here’s a look at what might be coming next. As always, we hope you feel inspired by these trends and use them as a jumping-off point!
Upcoming Design Trends & Themes
Tara’s Tip: I’m constantly favoriting and curating designs for upcoming marketing projects. I check newly uploaded designs regularly, so be sure to add new designs periodically!
This has been a hard year, to put it mildly. When thinking about your color choices, focus on ways to either calm and ground or to lift the mood and boost positivity. Color is powerful. I don’t know about you, but I’m yearning for comfort and nostalgia right now. Consider taking colors that you remember from your childhood and give them a modern spin—keep it neutral or add a bright pop of energizing color.
Tara’s Tip: I encourage you to play with the tones of these colors to make them your very own.
Want to incorporate Illuminating Yellow and Ultimate Gray into your Spoonflower shop? We recommend updating your most popular designs by creating an additional colorway featuring the colors of the year. Remember to add the tags “Illuminating Yellow” and “Ultimate Gray” to your design and organize a collection of yellow and gray designs so makers can easily shop them all in one place.
Learn more about the color choices from Pantone
What trends and colors do you see getting popular during the first part of 2021? Leave us a comment with what you’re hoping to see in the new year. Who knows—maybe you’ll see it trending in the Marketplace!