How a Global Movement is Changing the Fashion Industry

APR 22, 2019 updated Apr 16, 2021
See How This Movement is Changing the Fashion Industry

When shopping for new pieces to add to your wardrobe, do you ever ask yourself, “Who made my clothes?” Or when you’re sewing a new handmade garment, do you ever ask yourself, “Who made my fabric?” On April 24, 2013, the leaders of Fashion Revolution were compelled to ask themselves these questions after 1138 people were killed and many more injured in the tragic Rana Plaza factory collapse. But through tragedy came a revolution – one that focuses on the transparency of the fashion industry and asks the important questions that so often get overlooked.

On the 6th anniversary of the Rana Plaza factory collapse, the creators of the revolution are sharing how you can be more action-oriented and solution focused to make a positive impact on the fashion industry.

See How This Movement is Changing the Fashion Industry | Spoonflower Blog

Learn more about Makers for Fashion Revolution

Making a Positive Impact with Fashion Revolution

What is Fashion Revolution?

FR: Fashion Revolution is a global movement calling for greater transparency, sustainability and ethics in the fashion industry. We want to unite the fashion industry and ignite a revolution to radically change the way our clothes are sourced, produced and purchased, so that what the world wears has been made in a safe, clean and fair way.

How has Fashion Revolution changed the fashion industry?

FR: Fashion Revolution has galvanized makers and doers to become more actively engaged in the way clothing is made. People now ask #WhoMadeMyClothes in stronger numbers than ever before, highlighting the need for more transparency and ethical practices within the industry that is so wide-reaching in its effects. Opening up this call to action has ignited real change with brands, companies and more, proving that these issues are of critical importance to consumers.

Why is it important to ask the question, “Who made my clothes?”

FR: The power is with the people. The more individuals who become involved and ask #WhoMadeMyClothes really shows the pressure on brands and companies to be more transparent about their supply chains, manufacturing, treatment of workers, environmental impact and more. These have real effects–brands are changing. Our Fashion Transparency Index, published each year during Fashion Revolution Week, ranks top global brands on their transparency measures, and we look forward to its release this year to see the positive steps that brands are implementing.

See How This Movement is Changing the Fashion Industry | Spoonflower Blog

Fashion Revolution encourages consumers to ask the question, “Who made my clothes?” (Image via Fashion Revolution)

How can someone become involved in Fashion Revolution and Fashion Revolution Week?

FR: There are so many ways to get involved! From our Citizen Action Kit to our downloadable posters and graphics, templates for postcards to write to policymakers, and more, the “Take Action” section of our website is a wealth of information. For Fashion Revolution Week specifically there are so many events going on across the globe–and so many opportunities to host one, too! Check out our USA page for more information on how to get involved here in the States.

What tips would you give to someone who is interested in taking a more sustainable approach to their wardrobe?

FR: The best advice once shared with me is, “you don’t have to do it alone!” This is a strong and growing movement with so many different resources at your fingertips including how-to guides, step-by-step tips and tricks, and more from a wide array of individuals.

“There are so many different ways that people interpret the words ‘sustainable’ and ‘ethical’ and no one answer is ‘the best’. Hearing and being open to the perspectives of others in this realm is of the utmost importance.”

What is one thing someone can do each day to make an impact on the fashion industry?

FR: Be more curious and never be afraid to ask questions. Don’t be afraid to make small changes – like wearing clothes longer, purchasing clothing packaged in little to no plastic, and more – they all add up to lasting change!


Meet the Faces Behind Your Spoonflower Fabric Order

Missy
Durham

“I watch Golden Girls on a loop when I sew at home. They were ahead of their time and make me feel connected to my grandmother that I use to watch the show with.”

John
Berlin

“A dream of mine is to go to a hot spring in the mountains during heavy snow in the dead of winter. Sounds idyllic.

Bhavani
Durham

“I have two 2nd degree black belts, one in karate and one in taekwondo.”

Marina (@marinarensi)
Berlin

“Sewing is my power, I unleash my imagination creating whatever I want.”

Fran
Durham

“Before I got to Spoonflower, I have been a computer programmer and web developer, a massage therapist, and a professional baker.”

Jocelyn (@Yeajo)
Berlin

“I like to dress so colorful that I melt with all the designs we print!

Vitor (@vitormfcastro)
Berlin

“I’m a table tennis champion!”

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  • I feel that we are all capable of change and as a conscious consumer i make handmade Dog accessories. I felt that the changes i was making in my life should also be reflected in my lifestyle as a whole. which is why i started a Vegan and Sustainable dog accessory business. I hand sew all my products from my own home, with passion and care. Knowing i am being careful about what strain i put on Mother Earth. I totally agree with you that the fashion resolution must begin NOW!

  • Sally Tonkin

    My mother always told me that if you can not afford to follow fashion
    Then you LEAD it.

  • I am from Bangladesh and this post has really touched me specially when Rana plaza was mentioned. I still remember how we all were shaken by the news that day. There is a sculpture at the site of collapse currently. I would really love to join this cause and I am willing to do any help in this regards.

    • Hi Shawlin,
      Thank you for your message. There are so many ways you can honor the lives lost in the Rana Plaza collapse with the help of Fashion Revolution. If you haven’t already done so, we encourage you to take a look at the Take Action page to learn more. – Meredith from Spoonflower

  • This is great. I am proud to say that 85% of what I wear lately is made by me.

    • Hi Michelle,

      Thanks so much for asking this important question! Our fabrics are produced exclusively at fabric mills that have the same values in social responsibility, sustainability, and environmental impact as we do here at Spoonflower. We currently have long term partnerships with mills in the United States, Europe, and Asia. If you have any other questions, please send us a message at help@spoonflower.com -Meredith from Spoonflower

    • Hi Ginger,
      Gina is wearing Spoonflower’s Chiffon. I hope that helps, but if you have any more questions don’t hesitate to ask! – Meredith from Spoonflower