{"id":92742,"date":"2023-05-02T10:00:00","date_gmt":"2023-05-02T14:00:00","guid":{"rendered":"https:\/\/blog.spoonflower.com\/?p=92742"},"modified":"2023-05-01T16:50:45","modified_gmt":"2023-05-01T20:50:45","slug":"east-fork-design-challenge","status":"publish","type":"post","link":"https:\/\/blog.spoonflower.com\/2023\/05\/02\/east-fork-design-challenge\/","title":{"rendered":"A Look Behind the Seams at the Butter & Piglet Design Challenge"},"content":{"rendered":"\n
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Come take a peek behind the curtain of our Spoonflower x East Fork partnership<\/a>!<\/u> To get a more holistic view of the Butter & Piglet Design Challenge<\/a> (inspired by East Fork’s Spring ’23 glaze colors) we’re sitting down with Spoonflower artist Sophia Adalaine to see how she created her winning design.<\/em> We’ll also hear from East Fork\u2019s Sr. Manager of Partnerships Catherine Campbell to learn how they selected a challenge winner from among the top 50 community-voted entries. Fill your East Fork mug, have a seat and settle in; we\u2019re happy that you\u2019re here. <\/em><\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n

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\"Sophia\u2019s
Sophia\u2019s winning design<\/a> on wallpaper, East Fork pottery in the glazes Butter<\/a> and Piglet<\/a> and other Butter & Piglet Design Challenge entries<\/a> printed on dinner napkins.<\/figcaption><\/figure><\/div>\n
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The Artist on Creating the Winning Design<\/strong>\u00a0<\/h2><\/div>\n\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n
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\"Sophia<\/figure><\/div><\/div>\n\n\n\n
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Sophia Adalaine <\/strong><\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n\n

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sophiaadalaine.com<\/a> \u2022 tanekosayshello.com<\/a><\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n\n

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Instagram<\/a> \u2022 Spoonflower shop<\/a><\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n\n

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Sophia Adalaine Zhou is an artist, designer and maker with a background in architecture and graphic design. She is the owner-operator of Taneko Says Hello<\/a>, where she invents plush toy characters that usually feature wordplay. Occasionally, she takes on a variety of freelance art and design projects, from illustrations to logo design and branding. <\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n <\/div>\n<\/div>\n\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n

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\"Pink
Piglets In The Flower Field<\/a> by sophiaadalaine<\/a><\/figcaption><\/figure><\/div>\n
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Was the color palette of Butter & Piglet, a light pink and a light yellow, new for you to work with?<\/strong>\u00a0<\/h4><\/div>\n\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n
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Yes, quite new! I typically design with bold and vibrant colors, so it was a great change of pace to work in the softer Butter & Piglet palette.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n

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What are your tips for working with a light and delicate color palette like this?<\/strong><\/h4><\/div>\n\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n
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It was helpful that the challenge strongly recommended a limited and simple color palette so that Butter (hex code #F4EDBA) and Piglet (hex code #F2DDDD) could be the stars of the show. I thought white would be a nice neutral to emphasize the palette’s lightness and provide enough contrast for both colors to show up. For palettes like this one, where two colors have a similar brightness, I find spacing out the design elements gives them all breathing room and visibility. It can also play up the light, airy feel.  <\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n

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A beginning sketch of Sophia\u2019s winning design in pencil.<\/figcaption><\/figure><\/div>\n
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How did you develop your concept and create your design?<\/strong><\/h4><\/div>\n\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n
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I liked that East Fork names their glazes<\/a>, so I started my inspiration there. My first literal interpretation was: what if I did something with piglets and sticks of butter? But I thought the ideas I came up with were too heavy-handed an approach for colors so delicate. Since these are East Fork’s seasonal spring colors, I thought I could explore something that gives spring vibes instead. <\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n

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Spring is the return of life from a sleepy winter\u2014flowers emerge to cheer up the landscape, animals have their young and grow their families. I kept the piglets from my initial instinct and started thinking of the flowers in my garden. I remembered my buttercups and thought this would be a great way to incorporate the Butter part of the palette while adding some whimsical wordplay (I’m an avid appreciator of alliteration and playing with your words!).  <\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n

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This challenge was all about creating table linen designs that complement East Fork’s pottery. How did that influence your process?<\/strong><\/h4><\/div>\n\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n
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I tried to keep East Fork’s aesthetic and pottery always simmering in the back of my mind through my whole process. For example, the challenge said that black and white are neutrals that could be included in a simple color palette. I could have used black to achieve the color contrast I needed, but I felt white would be better suited because it would lend to an airy, light-hearted design. <\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n

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When exploring East Fork’s website<\/a> and ceramic collections<\/a>, I got a sense of something earthy yet classy\u2014maybe something like a chic farmhouse, or a farm-to-table restaurant that respects what comes from the earth and elevates it. Therefore, I wanted to create a design that would complement the East Fork pottery placed on or near it and allow their tableware to stand out while also offering a chic yet down-to-earth background. <\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n

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“I often sketch on paper to better visualize what’s going on in my head.” – Sophia Adalaine<\/h4>
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I felt simple piglet silhouettes would be better suited than if I tried to do more illustrative pigs and entertained the idea of adding teacups because I thought teacup pigs at teatime might be a fun idea. So I doodled these thoughts so I wouldn’t forget them, then headed over to my computer to make it come to life in Adobe\u00ae Illustrator\u00ae. <\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n

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While applying Butter & Piglet to design elements, I found the two colors weren’t contrasting enough when directly adjacent. I needed some breathing space and thought literal white space could help. In addition to flowers being around the piglets, I also wanted them in their silhouettes because my pattern looked like large patches of pink otherwise. I incorporated white daisies for contrast and because their petal structure complements buttercup flowers. I ended up abandoning the teacup idea because I thought a simple, cohesive idea of “piglets in the flower field” would make a stronger design concept. <\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n

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In the design-making process, I created my motif elements (several versions of piglets and flowers) and set them to the side of my art board in Illustrator. Then I played with several compositions and nudged things around for hours until the layout looked balanced and “right” to me. That’s when I made sure to walk away from the design for a couple days\u2014things start to look strange when you stare at them too long! When I came back to my design and it still felt right, I knew that’s as good as I was going to get it and wrapped up my file for printing!<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n

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Another sketch of Sophia\u2019s winning design in both pencil and ink.<\/figcaption><\/figure><\/div>\n
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What is something unexpected that you learned while designing for this challenge?<\/strong><\/h4><\/div>\n\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n
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Soft color palettes like this one aren’t what I typically work with, even though I like them a lot! Creating something with this palette gave me practice and experience I was hoping would happen, though I guess that wasn’t truly unexpected. What I didn’t expect though, was how much I enjoyed my design at the end! Getting better at surface pattern design<\/a> is a goal I’ve set for this year, and I also think I’m quite critical of my art and myself, so I felt surprisingly pleased with my piece. I think self confidence in this design skill I’m building was the most unexpected thing I learned. <\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n

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How East Fork Selected the Winning Design<\/strong>\u00a0<\/h2><\/div>\n\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n
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\"Catherine<\/figure>\n<\/div>\n\n\n\n
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Catherine Campbell<\/strong><\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n\n

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Sr. Manager of Partnerships<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n\n

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East Fork Pottery<\/a><\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n <\/div>\n<\/div>\n\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n

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What does it mean for East Fork to partner with a company whose community can create collaborating designs that match their glaze colors?<\/strong>\u00a0<\/h4><\/div>\n\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n
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From the very beginning of East Fork, the idea of community<\/em>\u2014hearing from a community, building community, supporting communities\u2014has been at the heart of the business. I don\u2019t think businesses should operate like a one-way conversation. When we get to meet other people outside East Fork, we get to learn what is possible within East Fork: how we can be better and do better and push our own creative aspirations.  <\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n

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“We love telling our color stories in a variety of ways, from haiku to personal essays to photography and videos and hand-drawn illustrations. So what really excites us is meeting people who interpret or translate our colors into their own color stories, using the mediums that deeply matter to them.” – Catherine Campbell<\/h4>
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To partner with Spoonflower, where we\u2019re able to meet a huge community of artists and have them tell East Fork stories in their own visual way, and to watch those stories come to life in homes on tabletops<\/a> and throw pillows <\/a>and blankets<\/a>\u2014there\u2019s real joy in that. And joy is something we need more of these days, I think.  <\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n

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What was it like for the East Fork team to pick the challenge winner?<\/strong>\u00a0<\/h4><\/div>\n\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n
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I worked with Nicole Lissenden, East Fork\u2019s Head of Design, to consider the Piglet & Butter entries we were selecting from, a pool of the top 50 community-voted designs. We narrowed them down to a list of 10, and then our marketing team gathered together to go through them and pick the grand-prize winner. We aimed to select a variety of designs, then looked closely at each design\u2019s use of color, detail, perspective and movement in the art. Any specific nods to East Fork were fun (thank you Mug-loving<\/a> Spoonflower artists out there!) but not necessarily an advantage over any other artist\u2019s design. We voted on the designs and got into some heated tie-breakers! We were really impressed with the quality of designs that were submitted overall.  <\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n

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What do you love about the winning design?<\/strong>\u00a0<\/h4><\/div>\n\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n
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Sophia Adalaine\u2019s Piglets In the Flower Field design<\/a> felt whimsical but still held a maturity within the design. The fun element of precise floral cutouts juxtaposed with the piglets gave it something that would catch the eye, inviting someone to look closer. The spacing and different positions of the pigs gave it movement. The team felt it was simply \u201cfresh,\u201d an embodiment of the spring season! <\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n

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Frequently Asked Questions<\/h2>
What does East Fork make?<\/strong><\/strong><\/div>
East Fork Pottery<\/a> makes\u00a0intentional and beautiful pottery in Asheville, North Carolina, that\u2019s perfect for both special events and the everyday.<\/div><\/div><\/div>
How are East Fork and Spoonflower working together?<\/strong><\/strong><\/div>
You can read more about our collaboration here: https:\/\/blog.spoonflower.com\/east-fork\/<\/a>.<\/div><\/div><\/div>
Where can I see all the entries for the Butter & Piglet Design Challenge?<\/strong><\/strong><\/div>
All Butter & Piglet Design Challenge entries can be found at this link: https:\/\/www.spoonflower.com\/design-challenge\/east-fork-butter-piglet<\/a>.\u00a0<\/div><\/div><\/div>
How can I enter a Spoonflower Design Challenge?<\/strong><\/strong><\/div>
Learn all about our Design Challenges here: https:\/\/www.spoonflower.com\/design-challenge<\/a>.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/section>\n
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Want to See All the Butter & Piglet Design Challenge Entries?<\/strong><\/h4>
<\/div>Shop the Collection<\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"

Come take a peek behind the curtain of our Spoonflower x East Fork partnership! To get a more holistic view of the Butter & Piglet Design Challenge (inspired by East Fork’s Spring […]<\/p>\n","protected":false},"author":63,"featured_media":92817,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4128,3,4],"tags":[],"promotions":[],"acf":[],"yoast_head":"\nA Look Behind the Seams at the Butter & Piglet Design Challenge<\/title>\n<meta name=\"description\" content=\"Hear how East Fork selected a Butter & Piglet Design Challenge winner and how Spoonflower artist Sophia Adalaine created the winning design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.spoonflower.com\/2023\/05\/02\/east-fork-design-challenge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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