Participating designers came from over 15 countries, including the U.S., UK, Canada, Australia, New Zealand, Germany, France, Italy, Spain, Sweden and Greece.
The color to avoid over the coming year is one called “Neon Slime Lime,” according to a global panel of designers asked to identify 2016’s single “most unfashionable and ‘off-trend’ color.”
The garish, “retina-searing” shade of fluorescent green is the landslide choice of the world’s largest community of independent fabric designers at Spoonflower.
A panel of 270 fabric designers, drawn from Spoonflower’s community of designers in over 15 countries, has named Neon Slime Lime (hex code #00FF00) this year’s color to shun for décor, design, fashion and … anything else.
“If people today are seeking serenity and a chance to de-stress, this won’t provide it,” says Robin Szypulski, a senior designer at Spoonflower, which lets users design, print and sell their own fabric, wallpaper and gift-wrap. “It’s more likely to make them wince, cringe or want to hide in a dark room.”
“Neon Slime Lime is … too bright, too energetic to meet society's craving for order and calm,” agrees Julia Monroe, a Spoonflower fabric designer from Raleigh, North Carolina.
An annual announcement of the ‘Color of the Year’ has become a ritual of the design world. It normally comes at the end of the preceding year and names one color – or, sometimes, two – predicted to be most fashionable, on-trend and in tune with the times.
“We wanted to find the opposite – the color likely to be most ‘off-trend,’ unfashionable and out of tune with the mood of the times,” says Spoonflower’s Robin Szypulski. “So, we asked people who know about colors and color trends as part of what they do.”
Spoonflower therefore first asked 30 of its most popular designers to submit nominations for the title of 2016’s most unfashionable, ‘off-trend’ color. 270 of Spoonflower’s “power designers,” who earn money from selling their designs on the site, then picked from the resulting short-list of eight nominees.
“Neon Slime Lime” was the landslide winner, with 58% of the votes, over five times as many as its nearest rival.
The winning color is formally known by the international Hex system of color classification simply by the code #00FF00. It was given the new name of “Neon Slime Lime” by Kim Niles, an illustrator, artist and Spoonflower fabric designer from Oak Harbor, Washington. Other suggestions ranged from “Blinding Radioactive Lime” to “Screaming Leprechaun Green."
Most of the participating Spoonflower designers expressed revulsion at first sight of #00FF00. “Day. Night. Sober. Hungover… It just hurts,” said Victoria Casson, from Adelaide, Australia. “Retina-searing” was the verdict of Nadia Hassan, from Greensboro, North Carolina.
"Green is the colour of nature,” said Ruth Robson, from March in Cambridgeshire, UK. “But this green is so unnatural it just screams ‘Run away.’”
If the color now dubbed “Neon Slime Lime” ever did have its moment, it was in the 1980s when – along with other day-glo colors like hot pink – it enjoyed a vogue among designers of windbreakers, jogging suits, leg warmers and hair scrunchies.
It’s nowadays more associated with highlighters than high fashion or interior design. Even if the 1980s do one day make their occasionally predicted design comeback, Neon Slime Lime surely won’t be part of it.
“Neon green can only be worn by elves, gnomes and maybe a fairy attending a music festival in the swamp,” says Virginia Odien, a fabric designer from Riverside, California.
“Of all the colors in the spectrum,” adds Spoonflower’s Robin Szypulski. “Neon Slime Lime is the one to exclude from ALL your designs this year.”
Spoonflower first asked 30 of its most popular designers to submit nominations for the title of 2016’s most unfashionable, ‘off-trend’ color. In a second round of consultation, 270 of Spoonflower’s “power designers,” who earn money from selling their designs on the site, then picked from the short-list of eight nominees the one that was, in their opinion, likely to be the single most unfashionable, most ‘off-trend” color’ – i.e. the color to avoid – in 2016. Many also suggested names for the colors they picked.