You’ve made it to day 3! We’ve gone through the preliminary steps of gathering inspiration, picking a theme, and now it’s time to focus on what could be considered the most important element of design: color. With colors, you can set a mood, attract attention, or make a statement. You can use color to energize, or to cool down. By selecting the right color scheme, you can create an ambiance of elegance, warmth or tranquility, or you can convey an image of playful youthfulness. Color can be your most powerful design element if you learn to use it effectively.
The best way to come up with fantastic combinations is to practice. Set a goal of creating a new palette every day, keeping track of them on a site like Colour Lovers. You can create your own custom palette using inspiration from the world around you using an online tool like Adobe Color CC. Start with a palette of 5 different colors and branch out if you need more. Experiment, go wild and have fun!
Let’s begin with a short lesson on color theory, shall we? We’ll start with the 3 basic color schemes, primary, secondary and tertiary.