Marketing Tips for Makers
Over the past (almost!) 10 years, the Spoonflower community has grown into a family of designers, crafters and makers. You could consider Spoonflower a melting pot of talent where one artist’s strength in design supports another artist’s strength in making. We love seeing these collaborations grow and we’ve even gotten to know some of the small business owners on a personal level through the Meet the Maker series on the blog. If you’ve ever considered taking the steps to owning your own business, you won’t want to miss these words of wisdom our maker community is sharing today!
This is it! You made it to the end! You will find that your journey in surface design is never ending, as there’s always something new to learn and improve with every turn. That’s also what can be so rewarding about this creative pursuit. If you’re serious about sharing your designs with the world and not just making art but making art that sells, you need to get serious about marketing your work. It’s something all creatives feel a little weird about at first. “You mean you want me to promote…. myself?!” Yes! It’s extremely validating and rewarding to be able to earn compensation doing what you love, not to mention seeing the things others go out and create using your fabric.
Whether you’re entertaining the idea of creating surface designs full time, maybe starting a handmade business using fabric you designed yourself to make things, or if you’re well into a creative business venture already, all your hard work will be in vain if you don’t go the extra step to promote yourself and your body of work. Spoonflower makes it easier to be successful with things like commission bonuses, frequent payouts to your Paypal account, distribution on external platforms and more. Today on this momentous last day of the #12DaysofDesign series, we’ll explore exciting ways to benefit from selling your designs, effective ways to market yourself, and even how to build a physical portfolio you can take with you to expos and conferences. Let’s dive in!
To get started selling the designs you’ve uploaded on our site, there’s no need to sign up or do anything differently, all you need is to make sure you are a verified seller on our site, and that your Paypal information is updated in your account. You can update that by logging in and clicking on “My Account” under “My Studio” and selecting the “Spoondollars” tab. Why sell? We’re glad you asked… [Read more…] about 12 Days of Design: Day 12 Market Yourself
Today, a local business owner here in Durham, Annie Franceschi, stops by the blog to share how she used Spoonflower to create the perfect custom pashmina to commemorate the three year anniversary of her business, Greatest Story Creative. Learn how she did it and how you can apply the same technique to celebrate the next big event in your life!
My name is Annie Franceschi – I’m the Owner and Creative Director of Greatest Story Creative – a Durham, NC-based branding agency that helps you tell your story in your business and your life. Some say you can wear your heart on your sleeve, in this post – I’d like to tell you how I figured out how to wear my business!
I’m celebrating three years in business and I was planning a party with clients and friends. For the party, I knew I wanted to do something special to commemorate the history of the business and everything I’ve learned from it so far as an entrepreneur. Since what I do is so much about telling people’s stories, I thought it’d be great to create a dress with snippets of those stories. But then I realized, I’d rarely wear something like that again. Then it hit me: a pashmina! [Read more…] about The Business Idea You’ll Want to Steal: Telling A Story with a Scarf