Did you know that the average Spoonflower wallpaper order has a price point 3X higher than the average fabric order? Our Artist Community Manager, Jessie Katz Greenberg, put together eight ways to market your designs on wallpaper so you can take advantage of this higher commission potential as an artist. Start seeing your artwork adorn colorful kitchens, creative home offices and even inspirational hotels! The following tips for marketing wallpaper can be used anywhere you connect with your audience including your own website, newsletter, Instagram, Pinterest, TikTok and more. 

A screenshot of a wallpaper render of @h_u_f_t_o_n’s Fall Blooms design as shared on Instagram. The image features a wall with a wallpaper design with a cream background and repeating light brown hand drawn flowers. A round mirror is at the top of the image with the top of a light wood table just at the bottom of the frame. A small succulent in a small wooden planter is on top of the table. Leaves of a green plant are peeking into the left edge of the image.
Featured design: Fall Blooms by hufton_studio 
An image render showing a wallpaper design featuring small repeating green and greenish-yellow leaves on a dark blue background. A wooden chair with teal seat and back cushions is next to a tall cream lamp with a tan lampshade with cream fringe.
Featured design: Growing a Garden by ceciliamok

1. Market Your Spoonflower Shop as a Destination for Wallpaper, Home Decor and Fabric 

Gone are the days of Spoonflower only being a fabric resource for makers and crafters. The Spoonflower Marketplace is also a destination for interior designers, event coordinators, homeowners, renters, stylists—basically anyone looking for ways to bring unique style into the spaces they design, live in and dream up!  

When you list Spoonflower in your link in bio or on your own website, avoid language that only includes “fabric shop.” Instead, make sure your customers know all that is available by saying something like “Spoonflower: Wallpaper/Home Decor/Fabric.”

Jackie Tahara of UnBlink Studio does a great job of letting customers know what to expect at her Spoonflower shop through her link in bio: 

2. Leverage Spoonflower Renders 

To access renders of your design as wallpaper, select a design from your Design Library, then click View All Products from the left-side menu. Click any wallpaper listing to see various options for renders of your artwork either as wallpaper on a roll or installed on a wall. From there, right click any render to save it to your desktop. 

Elisabeth Wing from Wingmade uses Spoonflower renders to market her wallpaper: 

Insider Tip: Did you know you can download renders in various file sizes? Right click the product render you want and click “Open Image in New Tab”. Look for /m/ or /xs/ in the new tab URL and change that to /xl/ to download the highest quality file. 

3. Purchase or Create Mockups That Complement Your Brand 

If you’re looking for something more customizable, purchase mockup templates that you can edit to fit your style and brand. A good mockup should be available as a layered PSD file that allows you to edit multiple aspects of the room. Try searching for “wallpaper mockups” in Creative Market.  

Fleur Crawford from Hufton Studio uses a modern interior close up from The MockupLab to show off her Fall Blooms – Jumbo Flax and Cream design on wallpaper: 

While Cecilia Mok complements her bold, saturated colors with a moody mockup from Creatsy

An image render showing a wallpaper design featuring small repeating green and greenish-yellow leaves on a dark blue background. A wooden chair with teal seat and back cushions is next to a tall cream lamp with a tan lampshade with cream fringe.
Featured design: Growing a Garden by ceciliamok

If you’re looking for step-by-step instruction, Spoonflower artist Maja Faber has a Skillshare class where you can learn how to showcase your artwork by making your own mockups.  

4. Create Short Form Video Content 

Video Idea 1: Wallpaper Installation

Short videos, 15-60 seconds long, are a fun and engaging way to show off your artwork on wallpaper.  
Stacie Bloomfield from Gingiber created a short video for Instagram Reels and TikTok that takes us through the process from design all the way to wallpaper installation. Not only is this incredibly entertaining to watch, but it also helps her audience connect with her as an artist.

Featured design: Midnight Insects by gingiber

Video Idea 2: Styling Your Wallpapered Room 

Featured design: The Springs by wingmade

Ready to Get Started With Video Content?  

Purchase wallpaper with your designs and start using it to create your own photo and video content. If you don’t have a whole room to wallpaper you could refresh a dresser, decorate a staircase or sticker your laptop

5. Show Off Before and After Images 

If you or someone you know plans to use your wallpaper, be sure to snap a few before and after photos (like Tiffany DeLangie from Pretty Real Blog does in her Spoonflower blog post about Grasscloth wallpaper). They are a great way to show the impact your artwork can have on a space. Even if you are filming video content as described above, don’t forget to take these photos to share as well!  

6. Share Authentic Customer Photos

If you’re lucky enough to have customers already using your wallpaper, show off their beautiful spaces! We always recommend getting permission before sharing someone else’s images. A quick email or DM is a great way to make a connection and ask if you can share.  

Crystal Walen frequently shares customer images, including this beautiful nursery by Kari Beckett Design

A screenshot of an Instagram photo showing bright pink and peach flowers and green leaves floating on a black background on the wallpaper behind a white crib, small stuffed giraffe, round grass basket and burgundy dresser.
Featured design: Brooke Rose by crystal_walen

7. Advertise Spoonflower Wallpaper Promos to Your Audience 

Spoonflower often runs promos on specific products, including wallpaper. Make sure your audience knows about current promotions by sharing them on your social media channels or newsletter. This extra discount might be the motivation they need to place an order! 

You’ll find details about our latest promos on Spoonflower.com and by subscribing to our email newsletter and/or SMS text notifications. Please note, SMS text notifications are currently only available in the United States. 

Kate Rhees shares a very simple caption to alert her audience to a 25% off wallpaper event: 

While Fleur from Hufton Studio creates custom graphics to advertise promos on Pinterest: 

Spoonflower also provides promotional image overlays you can use in social media posts and stories. You can download wallpaper overlays at this link

8. Share Wallpaper Tips 

Offering helpful tips like why customers should always order a test swatch or how to use up wallpaper scraps can be a useful and fun way to connect with your audience about your wallpaper. Search our blog for “wallpaper” to find even more tips and project inspiration. 

Want more Spoonflower marketing advice? 

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