Did you know that the average Spoonflower wallpaper order has a price point 3X higher than the average fabric order? Our Artist Community Manager, Jessie Katz Greenberg, put together eight ways to market your designs on wallpaper so you can take advantage of this higher commission potential as an artist. Start seeing your artwork adorn colorful kitchens, creative home offices and even inspirational hotels! The following tips for marketing wallpaper can be used anywhere you connect with your audience including your own website, newsletter, Instagram, Pinterest, TikTok and more.
1. Market Your Spoonflower Shop as a Destination for Wallpaper, Home Decor and Fabric
Gone are the days of Spoonflower only being a fabric resource for makers and crafters. The Spoonflower Marketplace is also a destination for interior designers, event coordinators, homeowners, renters, stylists—basically anyone looking for ways to bring unique style into the spaces they design, live in and dream up!
When you list Spoonflower in your link in bio or on your own website, avoid language that only includes “fabric shop.” Instead, make sure your customers know all that is available by saying something like “Spoonflower: Wallpaper/Home Decor/Fabric.”
Jackie Tahara of UnBlink Studio does a great job of letting customers know what to expect at her Spoonflower shop through her link in bio:
2. Leverage Spoonflower Renders
To access renders of your design as wallpaper, select a design from your Design Library, then click View All Products from the left-side menu. Click any wallpaper listing to see various options for renders of your artwork either as wallpaper on a roll or installed on a wall. From there, right click any render to save it to your desktop.
Elisabeth Wing from Wingmade uses Spoonflower renders to market her wallpaper:
Insider Tip: Did you know you can download renders in various file sizes? Right click the product render you want and click “Open Image in New Tab”. Look for /m/ or /xs/ in the new tab URL and change that to /xl/ to download the highest quality file.
3. Purchase or Create Mockups That Complement Your Brand
If you’re looking for something more customizable, purchase mockup templates that you can edit to fit your style and brand. A good mockup should be available as a layered PSD file that allows you to edit multiple aspects of the room. Try searching for “wallpaper mockups” in Creative Market.
Fleur Crawford from Hufton Studio uses a modern interior close up from The MockupLab to show off her Fall Blooms – Jumbo Flax and Cream design on wallpaper:
While Cecilia Mok complements her bold, saturated colors with a moody mockup from Creatsy:
If you’re looking for step-by-step instruction, Spoonflower artist Maja Faber has a Skillshare class where you can learn how to showcase your artwork by making your own mockups.
4. Create Short Form Video Content
Video Idea 1: Wallpaper Installation
Short videos, 15-60 seconds long, are a fun and engaging way to show off your artwork on wallpaper.
Stacie Bloomfield from Gingiber created a short video for Instagram Reels and TikTok that takes us through the process from design all the way to wallpaper installation. Not only is this incredibly entertaining to watch, but it also helps her audience connect with her as an artist.
Featured design: Midnight Insects by gingiber
Video Idea 2: Styling Your Wallpapered Room
Featured design: The Springs by wingmade
Ready to Get Started With Video Content?
Purchase wallpaper with your designs and start using it to create your own photo and video content. If you don’t have a whole room to wallpaper you could refresh a dresser, decorate a staircase or sticker your laptop.
5. Show Off Before and After Images
If you or someone you know plans to use your wallpaper, be sure to snap a few before and after photos (like Tiffany DeLangie from Pretty Real Blog does in her Spoonflower blog post about Grasscloth wallpaper). They are a great way to show the impact your artwork can have on a space. Even if you are filming video content as described above, don’t forget to take these photos to share as well!
6. Share Authentic Customer Photos
If you’re lucky enough to have customers already using your wallpaper, show off their beautiful spaces! We always recommend getting permission before sharing someone else’s images. A quick email or DM is a great way to make a connection and ask if you can share.
Crystal Walen frequently shares customer images, including this beautiful nursery by Kari Beckett Design.
7. Advertise Spoonflower Wallpaper Promos to Your Audience
Spoonflower often runs promos on specific products, including wallpaper. Make sure your audience knows about current promotions by sharing them on your social media channels or newsletter. This extra discount might be the motivation they need to place an order!
You’ll find details about our latest promos on Spoonflower.com and by subscribing to our email newsletter and/or SMS text notifications. Please note, SMS text notifications are currently only available in the United States.
Kate Rhees shares a very simple caption to alert her audience to a 25% off wallpaper event:
While Fleur from Hufton Studio creates custom graphics to advertise promos on Pinterest:
Spoonflower also provides promotional image overlays you can use in social media posts and stories. You can download wallpaper overlays at this link.
8. Share Wallpaper Tips
Offering helpful tips like why customers should always order a test swatch or how to use up wallpaper scraps can be a useful and fun way to connect with your audience about your wallpaper. Search our blog for “wallpaper” to find even more tips and project inspiration.
I am an artist interested in turning my artwork into wallpaper designs…how do I go about this? Thank You
Hi Sandy!
You can find out how to upload your designs to Spoonflower here: https://support.spoonflower.com/hc/en-us/sections/200793490-Designing-Uploading.
Regarding how to sell your designs, you can learn more about that here: https://support.spoonflower.com/hc/en-us/sections/200793480-Selling.
Happy designing!
Best,
Betsy
Spoonflower
These are some wonderful tips. Thank you very much.
“1. Market Your Spoonflower Shop as a Destination for Wallpaper, Home Decor and Fabric”
I would LOVE to market my Spoonflower store, but Spoonflower is not a public (retail) friendly website. It would be wonderful if one could rearrange one’s Spoonflower shop to put their best designs front and centre. I do 90% challenge designs, so there are many different looks in my shop. I fell that “Fresh picks”, “newest”, are not helpful and I would like to show off my most popular and favourite designs as my front page. I love Spoonflower, and spend a lot of time here.
I would also love to see clothing renders (mock ups) of fabric designs. Scale is so important and it’s difficult to imagine my designs on clothing.
Help us market OUR products, Spoonflower! Lol!
Hi Marcia!
Thank you so much for sharing your feedback. I understand the desire to arrange your own shop, especially when you have hundreds of designs like you do! We are always making updates and improving things behind the scenes, so I will share this feedback (along with your clothing render suggestion) with our team.
You can keep an eye on the latest Spoonflower site updates here: https://www.spoonflower.com/en/updates
Thanks!
Jessie
Spoonflower
Thank goodness for that insider tip about how to get a higher res render! I have been frustrated (since the site redesign) by not being able to get a decent-sized render suitable for insta posts. I’d love to have (#1) nursery wall and (#2) bedroom accent wall renders, too. It’s important to show the scale of the wallpaper design accurately in the context of real world objects. Help us to market YOUR products, Spoonflower!
Hi Karen, I’m glad that render tip will be helpful!
Thank you for your additional feedback on nursery wall and bedroom renders, I’ll share that with the team. In the meantime definitely check out the mock up resources in tip 3 in this post. You’ll find beautiful nursery and bedroom mock ups that you can start using right away.
Thanks!
Jessie
Spoonflower