Did you know that the average Spoonflower wallpaper order has a price point 3X higher than the average fabric order? Our Artist Community Manager, Jessie Katz Greenberg, put together eight ways to market your designs on wallpaper so you can take advantage of this higher commission potential as an artist. Start seeing your artwork adorn colorful kitchens, creative home offices and even inspirational hotels! The following tips for marketing wallpaper can be used anywhere you connect with your audience including your own website, newsletter, Instagram, Pinterest, TikTok and more.
1. Market Your Spoonflower Shop as a Destination for Wallpaper, Home Decor and Fabric
Gone are the days of Spoonflower only being a fabric resource for makers and crafters. The Spoonflower Marketplace is also a destination for interior designers, event coordinators, homeowners, renters, stylists—basically anyone looking for ways to bring unique style into the spaces they design, live in and dream up!
When you list Spoonflower in your link in bio or on your own website, avoid language that only includes “fabric shop.” Instead, make sure your customers know all that is available by saying something like “Spoonflower: Wallpaper/Home Decor/Fabric.”
2. Leverage Spoonflower Renders
To access renders of your design as wallpaper, select a design from your Design Library, then click View All Products from the left-side menu. Click any wallpaper listing to see various options for renders of your artwork either as wallpaper on a roll or installed on a wall. From there, right click any render to save it to your desktop.
Insider Tip: Did you know you can download renders in various file sizes? Right click the product render you want and click “Open Image in New Tab”. Look for /m/ or /xs/ in the new tab URL and change that to /xl/ to download the highest quality file.
3. Purchase or Create Mockups That Complement Your Brand
If you’re looking for something more customizable, purchase mockup templates that you can edit to fit your style and brand. A good mockup should be available as a layered PSD file that allows you to edit multiple aspects of the room. Try searching for “wallpaper mockups” in Creative Market.
4. Create Short Form Video Content
Video Idea 1: Wallpaper Installation
Short videos, 15-60 seconds long, are a fun and engaging way to show off your artwork on wallpaper.
Stacie Bloomfield from Gingiber created a short video for Instagram Reels and TikTok that takes us through the process from design all the way to wallpaper installation. Not only is this incredibly entertaining to watch, but it also helps her audience connect with her as an artist.
Video Idea 2: Styling Your Wallpapered Room
Ready to Get Started With Video Content?
5. Show Off Before and After Images
If you or someone you know plans to use your wallpaper, be sure to snap a few before and after photos (like Tiffany DeLangie from Pretty Real Blog does in her Spoonflower blog post about Grasscloth wallpaper). They are a great way to show the impact your artwork can have on a space. Even if you are filming video content as described above, don’t forget to take these photos to share as well!
6. Share Authentic Customer Photos
If you’re lucky enough to have customers already using your wallpaper, show off their beautiful spaces! We always recommend getting permission before sharing someone else’s images. A quick email or DM is a great way to make a connection and ask if you can share.
7. Advertise Spoonflower Wallpaper Promos to Your Audience
Spoonflower often runs promos on specific products, including wallpaper. Make sure your audience knows about current promotions by sharing them on your social media channels or newsletter. This extra discount might be the motivation they need to place an order!
While Fleur from Hufton Studio creates custom graphics to advertise promos on Pinterest: