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How to Boost Your Happiness with Dopamine Dressing

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Edited: Oct 5, 2022
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You know that feeling when a piece of clothing or color makes you really happy? This would describe one of this year’s biggest fashion trends: dopamine dressing! Meet some of the influencers leading this trend,  Katie Kortman, Geri Berman, Carmen Christine and Romy-Krystal Cutler, and learn how they make dopamine dressing work for them through their top wardrobe tips.

(Please note that all information, content and material in this blog post is for informational purposes only and not intended to serve as a substitute for the consultation, diagnosis, and/or medical treatment of a qualified physician or healthcare provider.)

A collage of three images. On the left is dopamine dresser Carmen Christine in front of a pink background. On the middle picture is Geri Berman and on the left is a model at a Carmen Christine photo shoot. All three women are wearing colorful clothes.

Dopamine dressers, from left to right, Carmen Christine, Geri Berman and Rxssou  (Model at Carmen Christine)

What Is Dopamine Dressing?

Dopamine dressing is all about fashion that brings joy and is a term coined by fashion psychologist Dawnn Karen. There are no guidelines: Everything you like is allowed! Because studies prove it: People who wear bright colors and clothes that make them feel good all over are in a better mood. This is due to the neurotransmitter dopamine, which, together with serotonin, is one of the “happiness hormones.” And when we feel good, our posture, voice and facial expressions automatically change. This is because people absorb colors through the eyes into the part of our brain where our emotions are located.

What Is Dopamine Color?

That’s the beauty of this trend. Every bright color is a dopamine color! The main thing is that it makes you happy. That’s why it’s also been called happy dressing.

Wearing Brighter Colors Can Make You More Confident

The effect of clothing on one’s own psyche was already proven in 2012 in an experiment by Hajo Adam and Adam Galinsky. The two scientists had their study participants put on white coats. One half was told they were wearing a doctor’s coat and the other half was told they were wearing a painter’s coat. And, lo and behold, the subjects in the supposed doctor’s coat automatically exhibited more self-confidence. This shows that clothing (especially in bright colors) can really give us self-confidence and just put us in a good mood.

Dopamine dressing has now already completely convinced us. Gaudy blouses, fancy shirts, pants, and bright jackets and coats. Bright colors are definitely the new black. But what do others say about this trend?

Others benefit from this trend—when you wear a colorful outfit, you only see yourself in the mirror, but other people perceive the colors and project the good mood back in turn. A win-win situation for everyone!

 

Meet the Dopamine Dressers

We asked four dazzling personalities who live and breathe dopamine dressing what they think of this trend and what they love most about it. Read on for exclusive tips on how to incorporate this trend into your everyday life (how to dress). Plus, we’ll introduce you to colorful designs so you can get started right away.

Carmen christine in front of a pink wall. She is wearing a pink blouse, a green skirt and a red flowerful headband. Carmen is also holding a bag with flowers on in.

Carmen Christine

carmen-christine.com

About Carmen: Carmen is the designer and maker behind the brand Carmen Christine. A fun, feel-good fashion handcrafted in genuine vintage cloth. Size-inclusivity and sustainability are at the heart of this energetic, colourful brand that makes limited batches of garments and accessories for groovy babes. There truly are no limits!

Carmen Christine sews a bright floral print with pink, orange and purple flowers. She is wearing a bright floral print with yellow, pink and blue flowers and sitting in a room with white walls, a large window behind her and lots of plants. 
Carmen Christine and a model pose close to the camera. They both wear colorful hair bands and around them are many real flowers.

Featured design: 60s Ditsy Daisies + Dots (left) and 60s Ditsy Daisy Floral in Electric Apple Green (right) by yesterdaycollection.

What does dopamine dressing mean for you?

Carmen: “Dressing joyfully; bold colors, loud prints, full skirts you can swish around in! Basically, wearing what makes you happy.”

What do you like about it?

Carmen: “Spreading joy wherever I go because of what I’m wearing. I’m often met with surprised looks and big smiles from a passerby. Children especially are amazed to see a grown-up wearing such a playful outfit. I usually catch them staring in awe as I walk by. It’s magical.”

Anything else you would like to share with the Spoonflower community?

Carmen: “Don’t be afraid to wear “that” color, “that” shape, “that” print. Give it a go! Even if it’s just on your way to the local supermarket, you will feel liberated.”

Carmen Christine and a model pose in front of the camera. They wear a white and a pink blouse with voluminous sleeves. Both have hats on their heads and many small hair clips in their hair.

Featured design: Happy summer in the 70’s Large by bloom_in_my_park.

A model of Carmen Christine sits on a chair with legs crossed in front of a white background. She wears a straw hat, colorful dress and green chairs with flowers.

Featured design: Happy summer in the 70’s Large by bloom_in_my_park.

Carmen’s Top Dopamine Dressing Tips

Get out of your comfort zone

Head over to your local charity shop and grab the first item that truly excites you and makes you feel happy. Incorporate this into your next look.

Get creative

Pull out an item from your wardrobe that you no longer wear and rework it. Think cheerful, sunny, energetic; this could be painting florals onto it, adding rhinestones, sewing Spoonflower fabric patches onto it, or all of the above!

Start small

If you’re new to dopamine dressing, start with accessories. Coloured tights, chunky jewellery or a funky headband are an easy way to begin your dopamine dressing journey.

Carmen's Favorite Designs

dopamine dressing, Happy Summer in the 70's Large Flower
Happy Summer in the 70's Large Flower

by bloom_in_my_park

dopamine dressing, Trippy Checker
Trippy Checker

by tasiania

dopamine dressing, Beetle Blooms - Large
Beetle Blooms - Large

by helenbowler


Dopamine dresser Kati Kortman in front of a selfdesigned fabric wiht a pink, red and blue design. Katie is wearing a colourful blouse with a matching headband.

Katie Kortman

katiekortman.com

About Katie: Katie Kortman is Spoonflower’s first Ambassador and known for her colorful designs with absolute recognition. Katie is the Queen of dopamine colors and dressing. She was also a participant in Project Runway season 19.

Dopamine dresser Kati Kortman sits in front of a white wall with colorful abstract stripes. She smiles at the camera and wears a blue pantsuit with pink dots. She also wears a sweater with blue, orange and purple stripes.

Featured design: Hot Pink and Light Blue Dash by katiekortman.

Dopamine Dresser Kati Kortman jumps in front of a yellow wall. She wears colorful jeans made of self-designed fabric. With them she wears a yellow blouse with puff sleeves.

Featured design: Feathers in Paradise by katiekortman.

What does dopamine dressing mean for you?

Katie: “Dopamine dressing is wearing clothes that excite you and being joy! Whether it’s the style, the color, the newness, or trying something you have tried before, it can create happy feelings!”

What do you like about it?

Katie: “I’m a huge advocate for “wear happy color,” because I have found in my adult life that so much color is missing in clothing. Children already are drawn to and wear color, but why not adults? We want to match the brown, beige and black surroundings? We want to blend in? It’s far more joyous to glance down or look in the mirror and see a bright color thank it is to look and see khaki. Promise! Color has psychological effects. I’d rather dress like spring and summer than winter!”

Dopamine dresser Katie Kortman is sitting on a beige couch. She wears pink-red pants, a voluminous green long blouse, green high heels and a headband with colorful pom-poms.
Dopamine dresser Katie Kortman stands in front of a pink wall. She is wearing a blue-pink-yellow dress and a blue and white striped blazer. All the clothes are designed by Katie.

Featured design: Painted Rainbow Blue by katiekortman.

Katie’s Top Dopamine Dressing Tips

Try new colors together.

Put new colors together and use a color wheel to help.

Don’t be afraid to wear colors you love. 

If you want to wear a color you love, but don’t think it looks “good on you,” then wear it on the bottom or as an accessory.

Be brave.

Wear something “daring.” This can mean a style that’s not your norm, a color you’ve never worn or even just bright lipstick. See how it makes you feel.

Additional Tip: You can find a guidebook and online class about how to “wear happy color” on my website.

Katie's Favorite Designs

dopamine drressing, Bohemian Rhapsody katie kortman
Bohemian Rhapsody

by katiekortman

dopamine drressing, dopamine drressing, Bohemian Rhapsody katie kortman
Hot Pink and Light Blue Dash

by katiekortman

dopamine drressing, Primary Color Party Skinny katie kortman
Primary Color Party Skinny

by katiekortman


Dopamine dresser Geri Berman in her own kitchen. She wears a white blouse with a check pattern. She smiles and looks to the left.

Geri Berman

geriinstitches.com

About Geri: Geri is a sewing addict, and often finds herself lost in stitches. In addition, she is obsessed with different ways of manipulating fabric and creating garments and content on how to build a handmade wardrobe.

Dopamine dresser Geri Bertman stands in her kitchen wearing a green and pink jumpsuit and a light pink coat. She smiles and looks to her right.
Dopamine dresser Geri Bertman stands in front of a yellow wall and smiles. She wears a two-piece consisting of a skirt and a blouse with short puffy sleeves in a colorful poppy design.

Featured design: Wild Poppy Meadow – Large Scale by dustydiscoball.

What does dopamine dressing mean for you?

Geri : “I get a huge dose of dopamine making my own garments, then another dose whenever I am wearing and styling them. This is why I am excited about promoting DIY fashion. It’s a fabulous creative outlet, and in the process, we learn to love our bodies as they are. We also begin to understand, and create our own style, and how to express ourselves through what we choose to wear. I’ve discovered that my personal style involves lots of color, and pattern mix-and-matching. Before making my own clothes, I used to wear lots of black, grey and neutral colours, and I think it reflected my old mentality of needing to blend in, and not wanting to be too loud, or to make mistakes. Those colours were “safe”. In contrast, I now wear bright colours and loud prints. Some garments border on the theatrical, and most of them make me stand out in the crowd. I take risks. I don’t really care what other people think anymore. And that attitude, when expressed through my clothes, is dopamine inducing.”

What do you like about it?

Geri: “What I like about dopamine dressing is that our garments can affect how we feel. So during the times when my mood is lacking, or the outlook is shifting towards the negative, then I can lean on my garments to keep me optimistic and positive-thinking. The garments help in “faking till I make it”. They work like emotional or spiritual protection, a kind of armour that wards off energy-draining inner thoughts or outside influences.”

 

Dopamine dresser Geri Bertman stands in front of a yellow wall. She is smiling and has a hat in her hand. The hat and the top she is wearing are colorful and in batik style.
Dopamine dresser Geri Berman dances in her kitchen. She throws the dress upwards. The dress she wears is in a colorful design with many abstract elements.

Geri’s Top Dopamine Dressing Tips

Willingness to experiment

Figure out what works for you, and don’t cave to another’s opinion of what you should wear.

Flexibility

Remain flexible and keep an open mind. Often, we are set in our preconceived notions of certain colours or prints. And I say, try that neon green or hot pink blazer. You maybe surprised that you like how you feel while wearing it.

Self-love

Love your body, and get to know the different cuts of garments that highlight what you love about it.

Geri's Favorite Designs

dopamine dressing, Mid Century Kaleidoscope
Mid Century Kaleidoscope

by ceciliamok

dopamine dressing, Bohemian Summer
Bohemian Summer

by camcreative

dopamine dressing, Wild Poppy Meadow - Large Scale
Wild Poppy Meadow - Large Scale

by dustydiscoball


Dopamine dresser Romy-Krystal Cutler in front of a light pink wall. She smiles at the camera and wears a red blouse with pink strawberries.

Romy-Krystal Cutler

sewlikeromy.com

About Romy:

Romy-Krystal Cutler is a data analyst turned stay-at-home Mama. She comes from a mixed-race home of Fijian Indian/Argentine-Uruguayan ancestry, born and raised in Sydney, Australia, and now residing in UT, USA. She’s a self taught sewist whose makes are constantly evolving, influenced by her life experiences and culture. Colour and prints are not just her aesthetic, they are an extension of her and her story.

Dopamine dresser Romy-Krystal Cutler stands in front of a colorful wall. She wears a long dress with a colorful abstract pattern. She looks into the camera.

Featured design: Fields Of Fancy by ellen_mckenna.

Dopamine dresser Romy-Krystal Cutler in front of a pink Wall. She smiling in the camera and wearing a blue jeans and a pink und blue blouse with abstract patterns.

Featured design: Shape Dream – Dark by ellen_mckenna.

What does dopamine dressing mean for you?

Romy: “Dopamine dressing to me is about wearing clothes that you have a connection with emotionally, or wearing something you hope will evoke a certain emotion. Like wearing something that reminds of you happiness on a day when you’re not feeling particularly cheery. I dress depending on my mood and how I want to feel that day. I love colour and think of it as a natural mood booster.”

What do you like about it?

Romy: “I love how it can change my mood or change others’ moods around me. It can start conversations with strangers and it can make people smile. The connection between clothing and our mental state is very real and I love that dopamine dressing encourages people to wear what truly speaks to them as an individual. Dopamine dressing isn’t just about colour. It’s about wearing what feels right for you in colour and style. It’s unique just like each person is unique. It’s a movement that allows people to be free with expression and in tune with their emotions. “

Dopamine dresser Romy-Krystal Cutler is standing in a hilly landscape. She wears a colorful midi dress with large quarters in different designs.
Dopamine dresser Romy-Krystal Cutler swings in a dress she made herself. The dress has a green, pink and blue abstract pattern. Romy is standing on snow in the backyard.

Featured design: neon garden by ellen_mckenna.

Romy’s Top Dopamine Dressing Tips

Choose correctly

Wear colours that you connect with.

Feel comfortable

Choose styles that you are comfortable with. Nobody has time for uncomfortable clothes, and that varies for everyone.

Accessories!

Don’t forget how much a look can transform, or go to then next level, once you add shoes, jewellery and/or belt.

Romy's Favorite Designs

dopamine dressing
Neon Garden

by ellen_mckenna

dopamine dressing
Ole, Come on a My House Pinatas

by vo_aka_virginiao

dopamine dressing
Abstract Flower Shapes

by arielrutland

How do you dopamine dress? Let us know in the comments!

Dopamine Dressing with Spoonflower

Looking for more? Explore designs by Louise Margaret, a talented Spoonflower artist who is known for her mood-boosting designs perfect for your next sewing project.

Mood-boosting Designs

About the Author

Hanna Danilushkina

Hanna is part of Spoonflower´s Brand Marketing team in Berlin since 2021. In her free time, she spends a lot of time in nature with her English Setter dog lady Maja or being creative for her small business.

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