Introducing Red Paddle Co and the World Waterways Design Challenge

Edited: May 17, 2022
Two people sitting on paddle boards in a lake

To honor World Ocean Day, Spoonflower is thrilled to partner with Red Paddle Co for the World Waterway Design Challenge. Red Paddle Co is the world’s leading inflatable stand-up paddleboard brand and is sold in over 60 markets worldwide!

For this special design challenge, the Red team is asking the talented Spoonflower artist community to join in their design planning of a special limited-edition Red Paddle Co stand-up paddleboard available in 2022. Keep reading to get to know more about who the Red customer is and your prompt for this upcoming challenge.

Get to Know Red Paddle Co and Their Customers

We’ve been finding new ways to make paddle boarding easier and more enjoyable for more than a decade. Our award-winning inflatable paddle boards are designed to perform for everybody, regardless of age or ability. Our innovative, super-stylish boards are packed with leading technology that is subjected to extreme testing to prove their reliability and rock-hard rigidity—nothing else on the market comes close in terms of design and manufacturing quality. There’s literally nothing quite like a Red Paddle Co board.

People running on a beach with paddle boards

Nobody sweats over the small stuff as much as we do. We don’t simply make cookie-cutter boards and slap a logo on it. In fact, we’re the only paddle boarding company that operates from its own private facility. Every board we create is taken on a journey from raw material, all the way through to production.

Now, more than ten years on, Red Paddle Co is a brilliant community of passionate paddle boarders from all over the world. Our aim is to make the very best products and to support the paddle boarding community in any way we can.

At Red Paddle Co, we aren’t just in the board-making industry – we’re in the industry of delivering experiences and creating memories. We want to get as many people out on the water as we can, in the safest and most reliable way.

We’re part of a wider community and we’d love you to join us.

Person jumping into the ocean from their paddle board

World Waterways Design Challenge Theme Details 

This week, we’re challenging you to create a design celebrating the variety of waterways passionate paddle boarders from all over the world have grown to love.

Find inspiration for your repeating pattern from beautiful bodies of water like Lake Wanaka in New Zealand, Mexico’s Banderas Bay, or your favorite river in your neck of the woods. Their beauty captured in your creative designs will highlight the importance of preserving the oceans, coastlines, rivers, lakes, marine life and ecosystems so that future generations can enjoy and treasure our one blue planet.

The winning design, handpicked by Red Paddle Co, will receive a $500 cash prize and be featured on a Limited Edition Stand Up Paddleboard coming next year ($1,299 value)!

Important notes about your World Waterways Design Challenge Entry:


The winning design will be limited to no more than four colors during Red production so please limit your entry to no more than four colors. The four colors includes any background colors, white or black. Due to the nature of Red manufacturing, your design challenge entry should also be non-directional. The Red Paddle Co team will work directly with the winning designer to get their repeating pattern ready for Red’s manufacturing process.

Want to see how your design will look on one of Red Paddle Co’s Stand Up Paddleboards? Download our mockup files to check it out! 

Note: This mockup is just to see how your design will look if it was on a paddleboard. For this challenge, we are looking for a repeating pattern design. Do not upload your paddleboard mockup file.

Entries will be previewed on a 21″ x 18″ fat quarter. Submissions close June 1 at 3 p.m. Eastern Time. Voting will last two weeks and begins June 3. Winners will be announced June 15. See official rules.

Enter The World Waterways Design Challenge

My Design Library

World Waterways Design Challenge Prizes

The Grand Prize winner will receive a $500 cash prize which will serve as licensing fee to be featured on a Stand Up Paddleboard (SUP) available in March 2022. Winner will also receive a Limited Edition 10’6″ Ride SUP from Red Paddle Co featuring their winning design ($1,299 value),  a $500 in Spoonflower credit, along with additional exposure in Spoonflower and Red email newsletters, professional photography of products featuring their design, and social media mentions, the extent of which shall be in the Sponsors’ discretion.

The 2nd place winner will receive a $200 Spoonflower credit and $250 Red Original credit. Red Original is Red Paddle Co’s premium lifestyle accessories brand.

The 3rd place winner will receive $200 in Spoonflower credit and $200 Red Original credit

The 4th through 10th place winners will receive $50 in Spoonflower credit and  $50 Red Original credit

Each of the top 50 entries, determined as set forth above, not receiving one of the foregoing prizes will be automatically proofed and made available for sale in the Spoonflower Marketplace (approximately a $5 value) (the “Runner Up Prize”) if Winners are verified sellers.

Anna Fletcher
62 Posts

Anna is a self-taught sewist, award-winning cosplayer and digital artist. In her free time, she’s either stitching up new costumes and creating fun content, binging some sort of animated series or snuggling her cats, Mina and Opal.

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  • You changed the terms of this contest after it opened. It never stated repeat pattern it was for the white section of the 10\’6\’ ride.

    Cheryl | June 3, 2021 at 5:48 pm
    • Hi Cheryl,

      I’m sorry for any confusion. While we did add some clarifying language to the prompt to specify a repeating pattern, we did not change our terms and conditions. All of Spoonflower’s Design Challenges are for repeating patterns unless otherwise stated. Please see our full terms and conditions here.

      Rule 6, section C:
      “Once uploaded, you can use the contest entry page to edit the repeat style of your fabric design. Please proof the size and layout of your design carefully. Please make sure your design is repeating. Do not choose the ‘centered’ layout option.”

      Please let me know if you have any questions.


      Amy | June 4, 2021 at 10:17 am
  • Hello,
    I have a question about the four colors. Is it including white or four colors plus white?
    Thank you

    Sarah Burghardt | May 28, 2021 at 4:26 am
    • Hi Sarah,

      Thanks for your interest! White would be included as one of the four colors.

      Best of luck with your design,

      Amy | May 28, 2021 at 8:15 am