Social media can be a handy tool to help authentically market your work. We’re here today to dispel the rumors the voice in your head has been spreading that promoting on platforms like Instagram and Facebook is too overwhelming.
While there is work involved, there are simple ways to use your creative skills to make this a fun way to connect with communities of both artists and unique surface design enthusiasts. We’ll go through a few easy elements to incorporate into your posting practices and dive into how you can specifically do this during Spoonflower promotions using our provided overlays to announce that your designs are on sale.
Looking for tips and tricks by social channel? Don’t miss our Ultimate Guide to Social Media.
Social Media Marketing Tips
1. Join the Spoonflower Fans group on Facebook.
This is a community-run, private group of some of the most successful and most active surface designers on Spoonflower. You’ll find a constant flow of conversations buzzing about everything from trends in the Marketplace to Design Challenge themes and tips for using specific design tools. Connecting here will become a great resource for you as an artist.
2. Put your best face forward.
It’s important to put a face to your business so folks connect with YOU as the person who is creating the art that they can view. Use a brightly-lit headshot for your profile photos and be sure to include photos of yourself within your feed to introduce yourself to your audience throughout the year.
Artist Jo Kalute (jokalute on Spoonflower) shares her workspace on her Instagram account @hellojokalute
3. Maintain consistency.
Whether using your portrait or your logo as your social media avatar, be sure to keep it consistent across all channels to help build recognition for your brand.
4. Learn to take great photos.
Good lighting, styling and the perfect angle are the biggest factors in producing professional-looking photography. Visit our Photography Tips for Artists and Designers article for a complete guide.
5. Go behind the scenes.
Share insight into your creative process along with your finished designs on Instagram. This will encourage engaging conversations and allow shoppers to appreciate the hard work that goes into your designs even more!
Kristin (youdesignme on Spoonflower) works on a watercolor design.
6. Use hashtags on Instagram and Twitter.
Hashtags are virtual links to other online posts with a common interest. They can help you reach potential customers regardless of whether they follow you or not.
For example, if you use a popular hashtag for your home state it may lead you to connect with local buyers. Want to contribute to a popular design prompt on Instagram? Using the associated hashtag will allow more people to see your work.
Some of the most commonly used hashtags to include in your Spoonflower posts are:
- #spoonflower This hashtag has been used on more than 380,000 posts!
- #spoonflowerchallenge Many artists use this hashtag when posting their Design Challenge entries to their social channels.
- #spoonflowerdesigner This one is a great way to network with other artists and designers because the community is everything!
7. Don’t Shy Away from Captions.
Don’t underestimate this important step! If you’re sharing a new pattern design, share the concept behind it or why you chose a particular color palette, or even what product you’d love to see your pattern on. Again, shoppers love to know the story behind the design. See how Spoonflower Maker Yeah Baby Goods grew her Instagram following to over 50k in six months by changing her caption strategy.
8. Engagement is Key.
Whether through commenting on other people’s posts or replying to comments left on your posts, use more than five words in comments to boost the algorithm. Overall, try to project your personality behind the patterns you create. It’s a social platform and people are trying to forge connections.
9. Don’t Neglect Instagram Stories.
They are fast becoming just as important or even more important than the main feed images. Show a behind-the-scenes glimpse into your daily life—whether that’s the inspiration behind a new design or even the flowers that are growing in your garden. It helps people feel you’re more accessible, and it’s gone in 24 hours so you don’t have to overthink it.
For a complete guide on how to market your designs on social media, visit our Ultimate Guide to Social Media Marketing in the Spoonflower Seller Handbook.
How to Use Overlays to Promote Your Shop During a Sale
Let your community on social media know that your Spoonflower designs on are on sale with our promotional overlays! Just follow these instructions to be ready to spread the word for our upcoming promotions.
- Download the folder of overlays below.
- Insert your own image under the promotional copy layer of one (or more) of the provided graphics. (Hint: We’ve also included templates for Instagram stories!)
- On the first day of the promo*, you’re ready to share the image on Facebook and Instagram encouraging your customers to shop your designs for the duration of the promotion. In the caption of your post, be sure to add the promotion period, which will be announced on the promotion start date.
*Did you know newsletter subscribers are the first to know about our sales? Be sure to update your newsletter settings by selecting Manage Email Preferences at the bottom of any Spoonflower email.
Download Promotion Overlays
To access renders of your design on the variety of products we carry at Spoonflower, select a design from your Design Library, then click View All Products from the left-side menu. From there, right-click any render to save it to your desktop.
Insider Tip: Did you know you can download a small, medium or large file? Go to your all products page for your design and right-click the product render you want and click “Open Image in New Tab”. Look for /m/ in the URL in the new tab and change the /m/ (medium) to /s/ for small or /l/ for large and voila! You’ve adjusted the size of the image.
See how three Spoonflower artists are using promotional overlays to promote their designs on Instagram.
Featured artists: movezerb, annebomio and danidesign.
Where are the new metallic wallpaper overlays that were mentioned in the latest artist update email? The link in the email was broken.
Hi Julie!
You can find them at this link: https://drive.google.com/drive/folders/1CtfSbdvr8M397vPdH2GJwI2WI3xBOBtM
Best,
Betsy
Spoonflower
Hi, please can you update these assets with the new Logo in time for the November promo calendar starting later this week, so that we can all utilise them? Thanks!
Hi Joanne!
This is a project that is underway, the updated logos should be in the overlay folder soon!
Best,
Betsy
Spoonflower
I want to share a link to a specific item (i.e Kitchen dining) bur when I share the link, something totally different will open for the users (so frustrating!) How can we just share a link so people just have to add to the basket something with our pattern?
Hi there!
And sorry to hear about your frustration!
First of all, are your designs in question public and for sale? As not having them public and for sale can cause some of what you describe.
Secondly, if that’s not the case, can you give me a little more information about what exactly is happening? (I.e., what links are you sharing and what is opening for others once your share them?)
Thanks!
Betsy
Spoonflower
Hello. Can I use pictures from spoonflower on my social media? Can I download them? My design but mock up on the duvet for example etc.
It will be very useful. Thanks
Adriana
Hi Adriana!
You can use photos from Spoonflower on social media!
You can see more info on how to do that in this very post, down in the part about accessing renders.
Best,
Betsy
Spoonflower
In my view, no matter how much I share about my art on Spoonflower, the average sewist would never be able to navigate the site. It is very cumbersome and almost opposite to user friendly. If you compare a Spoonflower shop to an Etsy shop, it’s night and day. I would love to be able integrate Etsy into my SP shop, or have SP make decent, user friendly access to my work. Even my friends are unable to look at my fabric designs easily, and they are trying hard, with my help.
There’s my 2 cents worth.
Thanks for your feedback, Marcia, and sorry to hear about your frustration!
We’re always making changes to the site to make it work better for artists like yourself. We have a new update page where you can see the hard work that’s being done behind the scenes here: https://www.spoonflower.com/en/updates
Linking directly to your profile and having your friends and customers look at our site on both a computer and mobile to see which experience they prefer may help!
Best,
Betsy
Spoonflower
How to i link directly to my profile? Just spent the last ten minutes trying to figure it out
The direct link to your profile is: https://www.spoonflower.com/profiles/insertyourusernamehere
Hope that helps!
Best,
Betsy
Spoonflower
It’s me again. How are the overlays used? I don’t understand.
Hi Lurline!
Yes, it all looks quite complicated, doesn’t it?! However, maybe this extra information will help?
Once you’ve downloaded the overlays, you can use a free program like Canva to create a free Instagram (https://www.canva.com/instagram/) or Facebook (https://www.canva.com/facebook/) template. You’ll want to select the option to create a blank post, which will bring up a blank canvas.
Then, you can drag and drop the overlay into the social media post template, which will only take up part of the space… as while it may look like a whole image, the overlay is actually only a portion of it, which allows you to fill the rest of the canvas with your own image! You can drag each of the turquoise lines individually, which indicate the edges of the overlay image, to fit each of the post’s edges.
Next, you can then drag and drop the image of your design/product to fill the rest of the space, again dragging each of the four turquoise lines to line up with the post’s edges.
Hope that helps!
Best,
Betsy
Spoonflower
Thank you, Betsy. I’ll certainly try that.
Although I wish we were all social media gurus, I must admit it feels comforting to be in the company of others who are out of it, so to speak, where social media is concerned. So far as my business is concerned, social media is my greatest worry, anxiety and uphill battle. Sometimes I think I should just forget social media completely but on the other hand, I wonder if my business will ever succeed without it. I wish I could pay someone to do ‘social’ for me. Sigh!!!
Thank you for all this tips!!!
Not too concerned with the overall social media rat race, but thanks so much for the overlays that I can use on my blog. I’ve been creating my own to this point, but it’s convenient to have a collection available without me going to the trouble.
Great Tips! I can sadly admit I am not great at social media. It feels like you need constant content creation to feed the beast and it can be a bit draining. I will take these tips under consideration. Thanks!