Founded in 2012 by Jessica Alba, The Honest Company is dedicated to empowering people to live happy, healthy lives through their thoughtfully formulated, safe and effective baby, personal care and beauty products. We’re thrilled to announce that The Honest Company has joined the Spoonflower family and has brought some of their top-selling designs—originally featured on diapers and more—into their very own shop in the Spoonflower Marketplace. What’s even greater? We partnered together this spring to give four custom baby shower packages to deserving new moms who are COVID-19 frontline workers. For these parents who were hosting virtual celebrations in trying times, these cheering packages included “Honest” goodies and cute bunting made with Spoonflower’s Peel and Stick Removable Woven wallpaper. Keep reading to learn how to make your own no-sew banner and hear from Jessica Alba herself on why she feels this partnership is the perfect opportunity to celebrate all new moms-to-be.
What’s special about this partnership between The Honest Company and Spoonflower?
Jessica: I’ve been a fan of Spoonflower for a while! I created The Honest Company with design top of mind—it’s one of the things we are most well known for—and this partnership takes our shared passion to the next level. I love that you can create custom designs that truly speak to your lifestyle and create a seamless look and feel for your home or a special event. A baby shower is such a special event in parents’ lives, so our whole team loved the chance to celebrate with Honest style and Spoonflower craftiness.
Shop Wallpaper Inspired by The Honest Company’s Best-Selling Prints
What’s the story behind the featured designs?
The diaper designs are so important to me—I’m passionate about the whole creative process: concept, treatments, scale, everything. And I look everywhere for inspiration. We embrace everything from pop culture to fashion trends, contemporary graphic design and vintage references. I’m always thinking about how cohesive the storytelling and design is. I work closely with our creative team to design all of our prints in house each season and these 4 designs represent our bestselling OG prints. Whether you’re boho, classic or minimalist, these adorable designs have a real ‘wow’ factor for showers. We use them across gifting must-haves, like our layette, accessories and diaper cakes. We’ve got you covered if you’re having a boy or a girl, or don’t shop by gender at all. I love these designs so much because they speak to modern parents’ unique style and are more sophisticated than your typical diaper designs.
What inspired The Honest Company to celebrate these moms?
I founded The Honest Company as a community-driven brand empowering people to live happy, healthy lives. Giving back has been part of our DNA since day one and that matters now more than ever. Our safe, effective products are created to give peace of mind for the whole family, especially when you’re pregnant. I knew that there were so many expecting parents on the frontlines that not only had to cancel their baby showers, but also take care of others at a time when it’s critical for them to take care of themselves and their babies. We had to do something to provide support, help lift their spirits and honor all that they’ve done to keep us safe and sound!
How to Craft a No-Sew Pennant Banner with Wallpaper
Pennant Banner Materials
- 1 swatch from The Honest Company Pennant Banner Template collection in Peel and Stick Removable Woven wallpaper
- Card stock (A cereal box works too)
- 8 ft of twine or embroidery thread
- Rotary blade or scissors
- Washi tape or push pins
- Hole puncher
Step 1: Attach Wallpaper to Card Stock
Cut out all 12 triangles, being careful to follow the lines as your guide. Peel the backing from the woven wallpaper and stick to card stock. Trim excess card stock.
Pro tip: If your card stock is the same size as the wallpaper, you can stick the entire piece down, then cut the triangles out.
Step 2: Grab Your Hole Puncher
Using a sharp hole puncher, punch holes in the left and right corners of the shortest edge of each triangle.
Step 3: Intertwine the Twine
Starting on the design side, lace your twine through the punched holes so that the string lays behind each triangle. You can cut your twine in half to create two pennant banners.
Step 4: Hang Your Masterpiece
Using washi tape or pins, attach each end of the twine to a wall and admire your work! If you keep all 12 triangles on the same string, support the middle with tape or pins.
In the climate of COVID, we’re hosting more virtual celebrations than we could ever have imagined. Your party-in-place can be just as festive and fun as in-person celebrations with DIY decor, including a photo backdrop for all new parents-to-be. Visit The Honest Company blog for virtual shower ideas and browse more DIY projects below to start planning your own party!
Appreciating the time and effort you put into your website and in depth information you offer. I think handmade gifts are a lot more personal than bought gifts. As a lot of thought and care has gone into the gift process. Especially gifts that can be kept for years upon years like blankets and cups etc. Love this craft!
Brilliant! Thank you!
Thank you for reading, Wendy!
Although this is all well and good for Alba, I find it very bothersome that you would put someone with fame and fortune in such a huge highlight like this, when you have artists who have been creating with you for many years, yet they are not advertised in such a strong way like you are doing with Alba here.
I think others that are artists here, designing fabrics for a long span of time would agree, this kind of showboating someone new with a ton of money and fame like this, throwing shade over the ones who have been with you for many years longer is rather insulting.
Just my thoughts as a fashion and fabrics designer who has worked extremely hard every single day, personally, just to be noticed and always overlooked for this kind of thing.
People in Hollywood are not a good representation these days…
Just my thoughts…
I have to agree with Lacolle. I was really disappointed to see corporate partnership/promotion of this scale. Honest Co. is not a small business. I LOVE that spoonflower is a place I can come to support indie artists. This may be Jessica Alba’s company, but I doubt she illustrated the art that is being featured. Who was the artist, and why are they not being featured? This seems like a pretty slippery slope and quite off-brand for spoonflower.
Hi Lacolle,
Thanks for your feedback. Family, sustainability, inclusivity, empowerment, transparency, and authenticity are brand values we center our efforts on throughout the Spoonflower community and Marketplace.
While it is true that our focus has always been on small businesses and independent artists, we explore all partnerships with individuals, makers, influencers and brands that embody these values. The Honest Company is the first partnership we’ve ever done of this scale and understand there can be some confusion on the spirit and intent. One unique opportunity granted to this collaboration is that Spoonflower, and our artists from all over the world, will be elevated within Honest Co’s customer base creating more exposure for the beautiful designs available in our Marketplace.
You may be interested in our Seller Handbook (https://blog.spoonflower.com/the-spoonflower-seller-handbook/) which is chock full of helpful advice for designers and tips for optimizing your shop to help your shop get discovered.
We will continue to celebrate and highlight the work of artists and small businesses. Each blog post, social post, marketing email, design challenge and magazine feature puts the highlight on our amazing community and their creativity.
We so appreciate you being a part of our artist community at Spoonflower and sharing feedback with us.