We are so excited to partner with CWDkids and the members of our amazing creative community to create a unique new line of childrenswear!
CWDkids has offered high-quality, unique childrenswear for over 25 years. They’re seeking our community’s fresh take on mermaid pajamas in this very special design challenge!
WHO: Spoonflower and CWDkids are teaming up for a very special fabric design challenge.
WHAT: Our Mermaids Design Challenge is designed to inspire fabric designs for fun, modern pajamas featuring a mermaid theme. The good folks at CWDkids will choose one winner from the top ten vote-getting designs. The winner will receive a $500 cash prize, and his or her winning design will have the chance to become part of the latest offering of CWDkids pajamas to be released in spring of 2016 through CWDkids.com. All top-ten winners will receive $50 in Spoondollar credit.
Please see the CWDkids Style Guide for information about what makes a successful childrenswear design.
WHEN: The design deadline is May 19, 2015. Voting will take place May 21 – May 26, 2015. The winner chosen from the popularly-voted top ten designs will be announced on May 28, 2015.
HOW: To enter, create your own Spoonflower account, upload an original fabric design to the account, and enter the design in the Mermaids contest using the drop-down menu for entering contests. Designs should be created especially for this contest, and all artwork must be your original work. Since the winning design will be featured on CWDkids' pajamas, designs should feature no more than 8 colors, and design elements should be roughly .75" to 3.5" (approximately 2 cm to 9 cm). Please see the CWDkids Style Guide for additional information and photo examples.
A note about your design file: If your design wins, CWDkids will need a vector file to adapt for their printing purposes. We encourage you to prepare your original file for this, but you should create a copy of your file saved to 150 dpi to upload to Spoonflower. Your Spoonflower preview will be viewed at 150 dpi in a fat-quarter size (21” x 18”).
See full details and official rules here.
Question: The rules state the designs will be viewed at a FQ. The elements are very small to see the details of designs that cannot be smaller than 0.75 and no larger than 3.5. Can the view be changed to the Swatch view? Thanks.
Thank you so much for checking in about this! We feel that given the larger scale desired for easily recognizable elements on pajamas for kids, a fat quarter view is most appropriate. If you check out the detailed images in the Style Guide (https://blog.spoonflower.com/cwdkids-style-guide.html), you will find a handy visual for the sizing of design elements, including photos of the finished pajamas for a more holistic view of the scale. Please do let us know if you have additional questions by writing help@spoonflower.com! Thanks so much!
Hi Becca,Yes, I did check out the style guide and the elements I’ve drawn do fit the requirements…But viewing them in a FQ you can’t really see the details even on the elements that are 3.5 inches. Would love for you to look at my design to see the difference in the two different scales.
Or will we be allowed to post designs that show in the FQ view larger with the caveat that they are scalable to the correct size?
Hi there! The Style Guide is in place purely as a guide, not meant to be restrictive but simply to inform what works best within the CWDkids brand aesthetic. It is meant to be helpful and provide inspiration. Once a winner is chosen, CWDkids will work with the winning design if it’s necessary to tweak it for production (reducing colors, changing scale, etc.). We feel that the fat quarter preview provides a better context for how these designs will appear when featured in childrenswear. I hope this helps!