Amy Flurry's DIY PR Workshop in the Greenhouse was a hit! This past Thursday night, designers, artists, and entrepreneurs from North Carolina's Triangle and beyond came out for expert advice about netting great press for creative businesses! Imparting the wisdom gained through her extensive career as an editor and contributor to some of the biggest publications in print and online, Amy's DIY PR Workshop was a great jumping off point for folks interested in spreading the word about their passion, products, and ideas.
Did you know that Amy Flurry started her career in the offices of Sassy magazine?! Since those days, she's gone on to contribute to some of the biggest publications in print and online– InStyle, Conde Nast Traveler, Country Living, and Design Sponge– and she served as a contributing editor for Lucky magazine for six years. Along the road to establishing her editorial career, Amy also co-created the Paper-Cut-Project, a creative venture that creates elaborate wigs and silhouettes from plain paper. Her paper creations have been commissioned for window displays and ad campaigns from some of the world's top fashion houses, including Hermes, Kate Spade, Valentino and Cartier. Drawing on her experiences from her editorial career and as a creative entrepreneur with an amazing idea to share, Amy Flurry has written Recipe for Press, an essential guide for folks looking to net their own great press and, therfore, grow their creative businesses. Thursday night's DIY PR Workshop was a great way to folks to hear Amy's tips first hand, and, of course, it gave us all the much coveted chance to "pick the brain" of an editor!
Amy's DIY PR Workshop draws on the stories and experiences chronicled in Recipe for Press, but a really amazing aspect of hearing Amy deliver her tips first hand was the interaction with the audience. Everyone had the chance to introduce themselves and tell Amy a bit about their craft, idea, or business, and there was plenty of time for questions after her presentation.
Folks could mingle and tour Spoonflower's operations while Amy signed copies of Recipe for Press, and thanks to the generous folks at Fullsteam, one of our favorite local breweries in Durham, we had some delicious liquid refreshments for the party!
Thanks so much to everyone who came out for Amy Flurry's DIY PR Workshop! We learned so much and were excited to meet more creative entrepreneurs in our area. For anyone who wasn't able to make the workshop at the Greenhouse, you can check out Amy's schedule of upcoming events on her Recipe for Press website, and be sure to check out a copy the book for everything you'll need to know about getting great press for your business!