This week we continue Market Yourself March, our series of posts on getting the word out about your creative enterprise with tips and practical project ideas from creative business folk.
As a quilter, I find that a quilt isn’t truly finished until the label is added. Not only is it a great way to remember when and where you were when you made a quilt (especially when you move as much as I have the past few years!), it can act as a calling card for your blog or business.
When you sell or donate your quilts, your label is a great way for you to brand your work in a polished way, as well as help people find and connect with you online and off.
Below is a tutorial for a simple quilt label using a logo and text. While the directions are specific to Photoshop CS5.1 on a Mac, they can easily be adapted to other Photoshop versions, on either Macs or PCs.
To start, open Photoshop and click on File >> New. Enter a file name and dimensions for your label. My preferred size for quilt labels is 4 inches wide by 3 inches tall, but feel free to do whatever size works best for you and your projects. Enter 150 pixels/inch for your resolution and click OK.
If you like, you can click Command + ' to turn on the background grid. I find this really helpful when I want to align all my design elements.
If it’s necessary to resize your logo, click on Image >> Image Size and enter in a width of 4 inches (or whatever width you chose for your label) and make sure your resolution is set to 150 pixels/inch. After clicking OK, select the logo image (Command + A), copy it (Command + C), and paste it (Command +V) into the label window.
Move it around until it’s in the spot you want.
Next, you’ll want to add text to your label. Click on the Horizontal Type Tool to create a text box.
This is where you’ll want to add any info relevant to your business. I prefer to stick with my city, the year the quilt was made, and my website. Feel free to add in any other info you think is relevant, like your name, the name of the quilt, or the name of your long-arm quilter. For fonts, you can use any of those already built into Photoshop, or you can find free or inexpensive fonts on numerous web sites, including dafont.com. When selecting one of these fonts, be sure to check and make sure you have the right to use it for your purposes. Most font designers list what you can and cannot use the fonts for on their websites.
Feel free to change the font color and size, until you end up with something you like. Your logo and text will be different layers, so you can select each one individually to move them around. I used the grid as my guide, to line everything up.
When you’re happy with your layout, you’ll want to add a ¼” seam allowance to your design to give you room to sew it to your quilt. Click on Image >> Canvas Size, and in the New Size fields, add a ½ inch to each dimension (a ¼” for each side).
Make sure the Canvas Extension Color matches your current background color. Click OK.
When you’re done creating your label and are ready to save it, click Layer >> Merge Visible. You can turn off the grid by clicking Command + ‘.
Finally, click File >> Save As and select a folder to save your file in. You can upload multiple file formats to Spoonflower, so select what works best for you. I typically save my files as JPEGs and keep my image quality at 8, though again, feel free to use what works best for you.
Your label is ready to upload to Spoonflower!
Head over to Spoonflower.com, sign in, and click on Create >> Custom Fabric. Click on Browse and find your label file on your computer. Once selected, click Upload File.
Select Basic Repeat, to fit as many labels as possible on your fabric, and then print away! I will often order a swatch first to check and make sure the label prints how I want. Once satisfied, I’ll order a fat quarter of labels and cut them all at once with a rotary cutter, so that they’re ready to be attached to my quilts as soon as the binding is on.
Have you made quilt labels through Spoonflower for your blog or business? Please leave a link to them in the comments below—I’d love to see them!
About Our Guest Blogger
When she’s not working behind the
scenes at Spoonflower, sourcing fabric, Caitlin can be found
quilting in her home studio or blogging over at Salty